What if you could take just ONE course, or read just ONE book, that taught you everything about driving traffic to your funnel.
Well, you’re in luck…
Traffic Secrets is that course AND that book.
The course isn’t perfect by any means, but it’s one of the best out there on how to drive traffic.
This is the most complete and in-depth review of Russell Brunson’s new Traffic Secrets book and course (I made sure of it).
Plus I have a special Traffic Secrets Bonus Experience just for you if you decide to get the book through my affiliate link when it comes out.
By the time you’re done reading, my goal is to answer all of your questions about Traffic Secrets so that you know whether or not it’s right for you.
Before we get any further, a full disclaimer: I’m an affiliate for Traffic Secrets and other
I only recommend products that I’m willing to stake my reputation on, and Traffic Secrets definitely falls into this category.
On top of that, when you buy Traffic Secrets through my link, you’ll get access to my EPIC Traffic Secrets Bonus Experience.
I already own most of Russell’s courses and products for two reasons:
REASON #1: They help me grow my business.
REASON #2: Russell is a great guy who genuinely cares about the success of his students.
For me, this is all I need to go ALL IN with
Does this mean that you should go buy all of Russell’s products too?
Absolutely not, lol.
However, there’s a good chance that Traffic Secrets can help you grow your business like it’s helped me grow mine (and I’m currently in the process of implementing more of the proven traffic strategies).
As of right now, the easiest (and most affordable) way to get Traffic Secrets is as part of an upsell with one of this books or with The One Funnel Away Challenge (only $100 + an additional $297 for Traffic Secrets)…keeping in mind that it comes some pretty cool bonuses as well.
You’ll find a table of contents below so that you can easily navigate to the parts of this review that most interest you.
Let’s get to it!
What Is Traffic Secrets?
Traffic Secrets is a comprehensive course for driving traffic to your sales funnel..and it actually has a pretty epic backstory…
Unlike most of Russell’s courses, which he created himself, Traffic Secrets is originally the brainchild of John Reese, a legendary online marketer who once made $1 million in 18 hours…
And the course that he did it with?
When Russell was still cutting his teeth as funnel builder, John was already setting mammoth records.
In a way, John’s million-dollar feat was a lot like the first time someone broke the 4-minute mile.
It was a monumental moment and it changed how marketers thought about making money online.
Russell looked up to John at the time (still does) and modeled him as best he could.
Then…everything came full circle when Russell paid John a cool $1 million for his Traffic Secrets course (the same amount that John made in a single day years ago).
The craziest part is, Russell doesn’t even sell Traffic Secrets a la carte… you can only get it as part of Funnel Builder Secrets, or as an upsell with DotCom Secrets, Expert Secrets, The One Funnel Away Challenge, or one of his other products… usually for a $297 extra charge (John used to charge $1,000 for the course).
And now, Russell is coming out with his Traffic Secrets book, which will be Russell’s take on the course, plus his own personal insights…
Traffic Secrets Book
Traffic Secrets will complete Russell’s epic trilogy of books:
BOOK #1: DotCom Secrets
BOOK #2: Expert Secrets
BOOK #3: Traffic Secrets
Expert Secrets breaks down the ART of sales funnels, and Traffic Secrets will dive deep into the FUEL of sales funnels: traffic.
In Russell’s own words:
“This book shows the simple process that we have used to get TENS OF MILLIONS of people to come to our sites every month.”
Traffic Secrets Course Overview
Here’s a quick rundown of what’s inside the Traffic Secrets course:
1. The Foundation ($47 Value)
2. Market Discovery ($97 Value)
3. Copywriting Secrets ($197 Value)
4. Keyword Science ($97 Value)
5. Email Marketing Tactics ($147 Value)
6. Borrowing Traffic ($147 Value)
7. Shopping Engines & Amazon ($97 Value)
8. Traffic Formulas ($97 Value)
9. Buying Media & Sponsorships ($97 Value)
10. Google Adwords ($247 Value)
11. Podcasts & Broadcasts ($197 Value)
12. Mobile App Marketing ($197 Value)
13. Softwares & Widgets ($47 Value)
14. Facebook Ads ($247 Value)
15. Traffic Retargeting ($147 Value)
16. International Opportunities ($97 Value)
17. Social Media Strategy ($197 Value)
18. Traffic Recycling ($147 Value)
19. Google SEO ($197 Value)
20. Building A Content Factory ($97 Value)
21. Content Curation Methods ($97 Value)
22. YouTube Marketing ($197 Value)
23. Expansion & Scalability ($47 Value)
24. The Master Plan ($97 Value)
Some of the highlights include:
- How to ethically “borrow” your competitors’ best traffic-getting strategies
- Targeting long-tail keywords
- How to automate email marketing and drive traffic
- The most effective way to get new affiliates to promote your products
- Mastering Google Adwords
- Why traffic retargeting can get 3x-5x the returns of new customers
It also includes a surprisingly thorough section on Google SEO (one of the most affordable long-term traffic sources).
The Standout Pro’s And Con’s Of Traffic Secrets
- Explore the entire world of traffic options with ONE course.
- Learn from one of the most infamous marketers of our time.
- Get detailed, actionable advice about technical stuff like setting up FB pixels and leveraging Google Analytics.
- The entire course is well-structured and builds as it goes.
- Get valuable insights about high-converting ads and learn what mistakes to avoid.
- Russell bought Traffic Secrets for $1 million, and he either gives it away for free or only asks you to cover a small percentage of the costs.
- Some of the information in the course could be a bit updated, like the keyword research tools that John recommends.
- The module on copywriting could be a bit better and more detailed. I’d recommend skimming through it at most, then go get your actual copywriting education through Funnel Scripts or Neville Medhora’s membership site.
- The Traffic Secrets course sort of tricky to buy. It only comes as a free bonus or as an affordable upsell with other products. When the book comes out, you should get some of the same (but updated) information from Russell himself in written form though.
Is Traffic Secrets Right For Me?
Traffic Secrets is a for any business that wants to increase their traffic.
It’s a comprehensive, well-rounded course and the worst-case scenario is that some of the material won’t apply to your business.
In Russell’s own words:
“It’s a simple strategy that any company could implement, even if they don’t understand what traffic is.”
You can’t get much more universal than that.
Here’s a quick video of Russell explaining how to get more FREE traffic wth some of the strategies in Traffic Secrets:
Traffic Secrets Is Right For You If:
- You’re new to traffic acquisition and you want to start with the basics, then build from there.
- You’re a business owner who’s hit a rough patch and needs to reinvigorate their business with fresh leads.
- You don’t even know what traffic is but you’ve heard that it’s essential to your business.
- You sell a physical product online and want to learn how to leverage Amazon and other shopping platforms to get free traffic and increased authority.
- You don’t have a product but you want to learn how to drive traffic and make affiliate sales.
- You already use a few core traffic strategies, but you want to diversity, expand, and scale (maybe it’s time you tried Pinterest?).
Traffic Secrets Is NOT Right For You If:
- You don’t have the time to sift through a LONG course and pick out the pieces that are most relevant to your business.
- You can’t afford one of package deals that Traffic Secrets is usually bundled with (between $297 and $1,997). When the book comes out, it will be free + shipping offer to get access to this information in written form though.
- You’re happy with your current traffic and don’t want to grow.
Part 3: Why You Need To Get Traffic Secrets Book & Course
Most businesses don’t have a proven “master plan” for driving traffic.
This isn’t good, because traffic is the life-source of business.
If traffic isn’t flowing through your sales funnel on a regular basis, then your funnel is about as useful as a Halloween decoration on Easter morning.
Without a consistent source of traffic, it’s impossible to have a dependable business plan.
That’s why you need to get the new Traffic Secrets course and book, because they give you an effective system for connecting with your audience and sending them directly to where you want: the checkout cart.
Why You Need the Course
The Traffic Secrets course will show you step-by-step how to leverage all the different traffic sources.
It also gives you a foundational understanding of the underlying concepts.
The book will probably cover much of the same stuff, but when it comes to the technical side of implementation, video content can be a huge help.
Before Russell bought the course, he and his team were loyal Traffic Secrets students.
Whenever Russell needed a new employee to go out and fetch him some traffic, he’d send them to Traffic Secrets first.
Now that Russell owns Traffic Secrets, you can study the same material for a fraction of John’s original price.
Why You Need the Book
I own almost every single product that Russell has ever produced, and do you know which ones have the most value?
His FREE books like DotCom Secrets…
And the Traffic Secrets Book is no different.
But like I said earlier, this isn’t just be a written version of the course…
It’s Russell’s own unique take on the material…plus a little extra.
An In-Depth Look Inside Traffic Secrets
Instead of having a clearly-outlined traffic plan, most companies dabble aimlessly in a few traffic sources.
A few email sequences here…
A couple FB ads there…
And when it’s all said and done, there’s NO steady flow and NO scalable system.
That’s because traffic is like water…and your funnels are the pipes.
If you want to turn on the customer flow, you need to have an organized piping system and then know how to turn on the tap.
Getting in front of your target audience is now easier than ever, you just need the right tools and strategies and then you make as much money as you want.
This comprehensive 24-module course (and book) will show you how.
Traffic Secrets Book
It’s hard to know exactly what the book is going to be like until it comes out, but if it’s similar to the course, it will probably be built around the 3 different types of traffic and how to leverage them.
- COLD Traffic
- WARM Traffic
- HOT Traffic
COLD traffic includes people who have a problem that needs solving, but they aren’t yet aware of the different products and services that can help them.
They might search for something like “how to build a chicken coop,” because they still don’t know what types of resources are out there.
Cold traffic is usually the cheapest to target with paid traffic.
WARM traffic includes people who are aware of the types of solutions out there but haven’t yet heard about your product.
A warm customer might search for something like “ best chicken coop plans.”
HOT traffic is the creme-de-la traffic.
These people are aware of the specific products that can solve their problems and are more or less ready to buy.
A hot customer is the most expensive to target with paid ads, but they also have the highest conversions.
Like I said, we won’t know for sure until the book comes out, but chances are that it’ll be based on these 3 types of traffic and then will build from there.
Module 1: The Foundation
Module 1 is the bedrock for the rest of the course.
You’re going to have a lot to digest over the next 24 modules, so it’s important to get your brain warmed up and familiar with its new surroundings.
Don’t skip this lesson — it’s going to set you up for success.
This introductory part of the course covers core concepts like:
- Domain names
- Investing early
- Target markets
Are you brand new to techie stuff like tracking pixels and Google Analytics?
Don’t worry, John’s got you covered.
He actually walks you through the Google Analytics dashboard.
Google Analytics is an incredible free tool, but it can also be overkill for beginners.
In Module 1, John just gives a quick intro to Google Analytics, but he shows you how to leverage it in more specific ways throughout the course.
FB pixels allow you to track user behavior as they flow to your site.
For the tech-ignorant amongst us, pixels can seem complicated, but John shows you click-by-click how to set them up on your site.
One odd thing I have to point out though, is that on the Traffic Secrets sales letter, it says that Module 1 includes…
“14 traffic tools that every online marketer must be using if they want to have success (and scale profitable traffic) in 2016.”
Huh?… what year is it? LOL…
Hopefully, it’s just the sales letter that’s outdated and not the course itself (this seems to be the case most of the time) but it’s still a red flag.
Module 2: Market Discovery
Module 2: Market Discovery goes into everything you need to know about researching your market.
This includes stuff like…
- Where your audience hangs out online
- Upcoming keywords
- How to keep up with trends
- What the market cares about
- What ad copy they’ll respond to
My favorite part of Module 2 is that John gets technical again and shows you how to use Google Trends to find patterns in the market.
In a nutshell, this module teaches you how to become really good at spying on the competition.
- Monitor their advertising
- Join their emails lists
- Take part in their forums
…and generally become a king of espionage.
In fact, these same strategies are perfect for validating virtual summit ideas.
For example, one of my Virtual Summit Mastery students was considering doing a summit about an obscure disease called Ankylosing Spondylitis.
At first glance, it looked like it could be a solid niche, but after poking around in forums and FB groups he didn’t like what he saw.
After subscribing to a few email lists, he found even more stuff he didn’t like…so he decided to pivot to a different industry.
Cases like this show why it’s important to use John’s market research strategies early on: so that you don’t waste time on dead-end niches.
Module 3: Copywriting Secrets
It doesn’t matter how streamlined your funnel is… if your sales copy is terrible, it’s not going to work.
Unfortunately, Module 3 isn’t Traffics Secret’s strongest module.
Although it covers a few key concepts, you’re going to want to explore some of Russell’s other courses if you want to really learn about great copy.
Russel’s Expert Secrets books also have some great copywriting scripts to dig into.
However, there are still a few useful takeaways, like spying on your competitor’s copy using word counting tools and modeling Google ads.
Module 4: Keyword Science
Module 4: Keyword Science covers the basics of keyword targeting, like recognizing the buying intent behind words.
It also discusses keyword research tools like Google Keyword Planner, Keyword Spy, and Ubersuggest.
Unfortunately, this module actually made me cringe a little bit with how outdated some of the info is.
For example, Google Keyword Planner is no longer as accessible as it once was. It used to be easy to use it for free, but things have changed…
Nowadays, you have to jump through a few extra hoops to use Keyword Planner without running ads.
It’s doable, but if you want a free tool I’d recommend using Ubersuggest instead….
On a similar note, Ubersuggest is no longer an independent entity like John’s Traffic Secrets video makes you believe — Neil Patel actually owns it now and offers it for free on his website.
Honestly, if you want to get serious about keyword research, you should get Ahrefs.
They have the most active crawlers and therefore the most up-to-date, accurate results (SEMRush is a respectable keyword research tool as well).
Module 5: Email Tactics
Module 5 shows you how to take advantage of your most valuable asset: your email list.
You’ll learn how to automate email marketing so that it continually drives traffic back to your site.
Neville Medhora is a world-class copywriter who does this really well, and if you want to hone the art of copywriting he’s a great guy to follow.
Russell’s Funnel Scripts is also packed with a few great autoresponder sequences, including one that’s 11 emails long.
For instance, Shade Adu (one of my VSM students) tripled her email list with her first summit, and the email tactics in Traffic Secrets are perfect for helping her leverage those new subscribers.
In Module 5, you’ll also learn…
- 5 ways to turn your email list into loyal subscribers
- The best times to send your emails
- 7 little-known tricks to increase opt-in rates
Module 6: Borrowing Traffic
Excuse me…you don’t mind if I borrow some traffic, do you?
In Module 6, you’ll learn how to get websites and influencers all over the internet to send you traffic…and you won’t have to pay for it until AFTER it converts.
I’m talking about starting an affiliate program, and it’s an incredibly powerful, low-risk way to generate traffic.
In Virtual Summit Mastery, I teach my students how to use affiliates to promote their online summit, and how to make extra money by selling other people’s products of the back end.
In fact, I made roughly $40K off the back end of my very first summit by selling Ramit Sethi’s online course.
When leveraged correctly, the concepts in Module 6 can be powerful, including…
- 3 ways to get your affiliates to grow your list for you
- The #1 most effective way to get new affiliates
- How to use contests to motivate your affiliates
- …and more…
Module 7: Shopping Engines and Amazon
Module 7 is one of my favorite modules of the entire course because the tactics are incredibly clever.
For example, John shows you how to use Amazon’s product advertising API to boost the credibility of your own ecommerce site.
When you join Amazon’s affiliate program, you can embed their product listings onto your site. If you only have a few products for sale, this can make your store look less like a ghost town and earn you some side income as their affiliate.
John also shows you…
- Why price comparisons can send millions of clicks to your online store
- How to leverage Amazon Kindle books to generate free opt-in leads on autopilot
- How to get ecommerce products listed on shopping sites
Module 8: Traffic Formulas
According to Russell, this may be the most important module in the entire course, and that’s because it teaches you the driving theories behind all the other strategies.
You’ll explore the 3 core ways to grow a business:
- Lower your cost per visitor
- Increase traffic volume
- Raise your average visitor value.
Plus John gives advice for how to split test and how to “mine” for traffic inside your individual ad campaigns.
Module 9: Buying Media and Sponsorships
Sometimes you have to call in the big guns, and in Module 9 John shows you how to get your ads running across major sites like ESPN, Fox News, and CNN.
You’ll learn techniques for running all sorts of ads like…
- Banner ads
- Text ads
- …and more…
You’ll also further perfect your spying skills by learning how to find the best-performing media creatives in your market.
Module 10: Google Adwords Mastery
Module 10 is definitely the lengthiest module in the course, with over two dozen individual lessons about how to leverage the world’s largest PPC ad platform: Google Adwords.
You’ll learn how to…
- Earn a high-quality score for your landing pages
- Drive tons of laser-targeted traffic
- Strategically use different keywords
On top of that, John has tips for optimizing ad copy for maximum clicks, and a bunch of other gems. If you’ve ever wondered what the science of “dayparting” meant, you’re going to find out here.
Module 11: Podcasts and Broadcasts
Have ever wanted to learn how to start a podcast and use it to drive traffic to your site?
Well, you’re in luck, because Module 11 shows you how to hack the Apple iTunes podcast directory and rank at the top.
But what if you don’t have time to run your own podcast?
No worries… John teaches you how to outsource the whole podcasting process and repurpose the content you already have. Then you can also focus more on how to make money podcasting.
Module 12: Mobile App Marketing
Mobile apps are big business, and in Module 12 you learn how to use them to drive traffic to your landing pages.
Billions of eyes are glued to mobile apps everyday.
John teaches you how to get your app made, then how to use it to grow your email list and generate more buyers.
Plus you’ll learn how to get your apps to rank at the top of the app store.
Module 13: Software and Widgets
Module 13 is pretty similar to Module 12, except that instead of leveraging mobile apps John covers other software and widgets.
Have you ever heard of the the Facebook game Farmville?
It’s another piece of software that’s coded specifically for the Facebook platform. The general marketing idea behind it is that if you give away software and attract eyeballs, you can ultimately generate leads.
But honestly, this module was a disappointment for me because it just revisits the same concepts from Module 12 (send customers from the app to your funnel).
Plus a few the lessons are pretty much just advertisements for specific tools.
Module 14: Facebook Ads
Getting good at Facebook ads can be incredibly challenging.
In fact, to really crush it with FB ads you’ll probably need to take another course on top of Traffic Secrets.
With that said, Module 14 is one of the longer modules and John does a solid job of balancing theories/concepts with the technical aspects of running ads.
- Facebook retargeting strategies
- How to create ads by demographic group
- How to track which ads are increasing conversions
- How to create high-converting ads
Module 15: Traffic Retargeting
If you aren’t retargeting… you’re losing money.
Every time someone visits your funnel and doesn’t buy, that’s valuable information you can use to retarget them.
For instance, you can set your FB ads so that they only get served to people who previously watched at least 30% of your video.
Retargeting ads like these keep customer acquisition costs low, and in this module John shows you how to use them.
Module 16: International Opportunities
In Module 16, John teaches you how to expand into other countries and plug into untapped markets, including how to find cheap language translation services.
Learn how to target foreign languages and English speakers around the world.
Module 17: Social Media Strategy
Social media can be a major source of lead generation, but different platforms work better in certain niches.
In Module 17, John covers all the major platforms, including their advantages and how to use them to drive qualified leads.
You’ll learn about…
Plus John shows you how to use Buzzsumo to find high-converting content and headlines.
Module 18: Traffic Recycling
Just because someone visits your site and doesn’t buy, doesn’t mean they’re useless.
In Module 18, John teaches you how to turn these visitors into lead magnets that will deliver warm customers to your front door.
A lot of John’s strategies are pretty crafty, including…
- How to integrate different social media accounts to create a promotional powerhouse
- How to amplify your Facebook likes and shares
- Turning your email into a traffic-generating machine
He also shows you how to use a tool called Rafflecopter to host promotional contests across social media platforms.
Module 19: Google SEO
I have to admit that I held my breath for the SEO module because I thought for sure it would be outdated.
SEO moves pretty fast, and the tactics that worked a year ago may or may not work today.
However, I was pleasantly surprised with Module 19.
John covers most of the core concepts of on-page and off-page SEO.
However, I would like to see him go more in-depth into link building strategies, since link juice is such a major ranking factor.
Another minor thing is that John recommends Moz for backlink research, which really isn’t the best tool for the job (Ahrefs is far better, or even Ubersuggest which is a free tool).
Module 20: Building a Content Factory
Quality content is the cornerstone of ranking new pages.
It’s also the best way to offer real value to your audience.
In Module 20, John shows you how to create content that your audience will love and that Google will rank.
John also gives away tips for building a content generating machine by outsourcing to a team of writers.
Once your content ranks, it can drive organic leads that costs up to 80% less than paid traffic.
Module 21: Content Curation Methods
The last thing you want is to get stuck on the “content treadmill:” a never-ending cycle of content creation.
Luckily, there are (legal) ways to leverage other people’s content to send you leads.
In Module 21, you’ll learn how to…
- Create round-up posts
- Use somebody else’s infographic to generate shares and links
- Use other people’s YouTube videos to drive traffic to your site
Module 22: YouTube Marketing
YouTube can be a powerful way to reach massive audiences, especially in certain niches.
In Module 22, John shows you the keys to conquering YouTube’s algorithms so that your content ranks at the top of results.
You’ll also learn how to target keywords and optimize your channel.
However, I wish this module covered more about how to create viral content.
Module 23: Expansion and Scalability
John discusses the importance of expanding into other markets and other types of traffic sources over time.
In the beginning of your traffic generation, you’ll inevitably find a few strategies that work right out the gate, but it’s important to keep trying new things and always split test.
Pinterest, for example can be a jackpot for certain niches, but it usually takes a while for most people to give it a try.
Module 24: The Master Plan
John lays out a master plan to help you stay organized while you implement the course and grow your traffic.
Traffic Secrets Pricing
Unfortunately, getting ahold of Traffics Secrets course isn’t as straightforward as you might hope… and pricing varies depending on which package you buy it with.
The Traffic Secrets book by Russell Brunson is a traditional free + shipping offer, and is much easier to buy.
Traffic Secrets Course Pricing
Here’s what Russell values the Traffic Secrets course at: $3,278.
But as usual, you’re going to end up paying a lot less (roughly $297 in most cases).
As I said earlier in this review, you can’t buy Traffic Secrets directly but you can get it as part of a package deal or upsell.
OPTION #1: As part of the Funnel Builder Secrets package, which starts at $1997 (and you’ll even get
OPTION #2: You can also sometimes buy Traffic Secrets as a one-click-upsell (OTO) with the DotCom Secrets book or The One Funnel Away Challenge (the price here is usually $297 for Traffic Secrets plus the cost of the other product).
Traffic Secrets Book Pricing
The Traffic Secrets book is a free + shipping offer, with the Traffic Secrets course, and potentially some other things as upsells.
Traffic Secrets Frequently Asked Questions (FAQs)
Here are some of the major frequently asked questions (FAQs) I see people ask about the Traffic Secrets book and course…
Traffic Secrets Reviews & Testimonials
Here are just a few
Disclaimer: Testimonials shown are real experiences from paying users of
My Epic Traffic Secrets Bonus Experience
Below you’ll find all the details about my bonus experience you’ll get when you get Traffic Secrets via my affiliate link.
My special Traffic Secrets book bonuses to be announced soon.
Note: These bonuses will be announced when Russell comes out with his Traffic Secrets Book. If you buy the Traffic Secrets course via an upsell, I do offer other bonuses for Funnel Builder Secrets, One Funnel Away Challenge etc.
My Traffic Secrets Review: Conclusion
Thanks for taking the time read this in-depth Traffic Secrets course and book review.
I know it was a little long, but you hung in there.
The fact is, there’s a lot going on inside of Traffic Secrets — it has an interesting backstory and unique challenges when it comes to buying it.
Overall, Traffic Secrets might be the most comprehensive course on traffic acquisition…ever.
Is it perfect?
No, but it’s probably the fastest way to get up to speed on all the different strategies and tools for driving traffic to your funnel.
In the end, Traffic Secrets can be massively useful for almost any business owner or entrepreneur.
I’d say when the Traffic Secrets Book come out soon, there will be a lot more from Russell Brunson in there as well, and who knows, he may even update the course to 100% model the book structure.
I’m very excited about this to say the least and I will make sure to update this review when the book is out as well.
So the only remaining question is, “which of Russell’s & John’s strategies will you use to boost your traffic?”
Let me know in the comments below!
If you have any questions about Traffic Secrets and/or any of my exclusive bonuses, please leave a comment below and I’ll get back to you.
The Traffic Secrets book by Russell Brunson shows the simple step-by-step process that he has used to get TENS OF MILLIONS of people to come to his sites every month.