This is the complete list of the top Ray Kroc quotes on success.

Let’s dive right in.

Top Ray Kroc Quotes

Below you’ll find some of the top Ray Kroc quotes I found around the web:

“The quality of a leader is reflected in the standards they set for themselves.”

Ray Kroc

“Luck is a dividend of sweat. The more you sweat, the luckier you get.”

Ray Kroc

“The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.”

Ray Kroc

“As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.”

Ray Kroc

“You’re only as good as the people you hire.”

Ray Kroc

“All money means to me is a pride in accomplishment.”

Ray Kroc

“Are you green and growing or ripe and rotting?”

Ray Kroc

“One man’s famine makes another man’s feast…”

Ray Kroc

“I felt several inches taller when I left that office. I’d won.”

Ray Kroc

“You just have to trust my instincts.”

Ray Kroc

Ray Kroc Motivational Quotes

Here are some motivational quotes from Ray Kroc:

“None of Us is as Good as All of Us.”

Ray Kroc

“If you believe in it, and you believe in it hard, it is impossible to fail.” – Ray Kroc

“We have an obligation to give something back to the community that gives so much to us.” – Ray Kroc

“I suffer with you. I’ve never seen such stupid ballplaying in all my life!” – Ray Kroc

“I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.” – Ray Kroc

“There’s almost nothing you can’t accomplish if you set your mind to it.” – Ray Kroc

“When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?” – Ray Kroc

“I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.” – Ray Kroc

“I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.” – Ray Kroc

“If you have time to lean, you have time to clean….” – Ray Kroc

“I believe that if you hire a man to do a job, you ought to get out of the way and let him do it. If you doubt his ability, you shouldn’t have hired him in the first place.” – Ray Kroc

“My way of fighting the competition is the positive approach. Stress your own strengths, emphasize quality, service, cleanliness and value, and the competition will wear itself out trying to keep up.” – Ray Kroc

“You’ll learn more about a road by traveling it than by consulting all the maps in the world.” – Ray Kroc

“If you believe in something, you’ve got to be in it to the ends of your toes.” – Ray Kroc

“Competition can try to steal my plans and copy my style. But they can’t read my mind; so I’ll leave them a mile and a half behind.” – Ray Kroc

Ray Kroc Inspirational Quotes

Here are some inspirational quotes from Ray Kroc:

“In my experience, good executives don’t make mistakes.”

Ray Kroc

“This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. Speaking of competition in the fast-food industry.” – Ray Kroc

“The french fry is my canvas.” – Ray Kroc

“Luck is a dividend of sweat.” – Ray Kroc

“If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.” – Ray Kroc

“I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.” – Ray Kroc

“Adversity can strengthen you if you have the will to grind it out.” – Ray Kroc

“If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.” – Ray Kroc

“No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.” – Ray Kroc

“No one of us is more important than the rest of us.” – Ray Kroc

“I believe that if two executives think the same, one of them is superfluous.” – Ray Kroc

“This was easier said than done. I did it through my own brand of self-hypnosis.” – Ray Kroc

“I would think of my mind as being a blackboard full of messages, most of them urgent, and I practiced imagining a hand with an eraser wiping that blackboard clean. I made my mind completely blank.” – Ray Kroc

“I’ve never been too proud to grab a mop and clean up the restrooms, even if I happened to be wearing a good suit.” – Ray Kroc

“I daydreamed that I was a piano man too…” – Ray Kroc

Ray Kroc Quotes on Business

“Creativity is a highfalutin word for the work I have to do between now and Tuesday.” – Ray Kroc

“Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.” – Ray Kroc

“You must perfect every fundamental of your business if you expect it to perform well.” – Ray Kroc

“In business for yourself, but not by yourself.” – Ray Kroc

“If any of my competitors were drowning, I’d stick a hose in their mouth.” – Ray Kroc

“The organization cannot trust the individual; the individual must trust the organization.” – Ray Kroc

“If any of my competitors were drowning, I’d stick a hose in their mouth and turn on the water. It is ridiculous to call this an industry. This is not. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. You’re talking about the American way – of survival of the fittest.” – Ray Kroc

“I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead,” – Ray Kroc

“A lot of financiers and business moguls seemed to be looking at the world through the rose-colored glasses that Tommy Malie sang about, and if great men like Secretary of Commerce Herbert Hoover believed we had reached the point of perpetual prosperity, who was to disagree?” – Ray Kroc

“Just when I was getting into the swing of selling these lots, the whole business vanished.” – Ray Kroc

“Building dream castles was one thing; actually getting into the restaurant development business was a seemingly insurmountable problem.” – Ray Kroc

“The best part of it for me personally was that every time I saw a new Walgreen’s store going up it meant new business. This sort of multiplication was clearly the way to go. I spent less and less time chasing pushcart vendors around the West Side and more time cultivating large accounts where big turnover would automatically winch in sales in the thousands and hundreds of thousands.” – Ray Kroc

“Years later I learned that Gerry [Newman] had gone home and told his wife, Bobbi, that he had met me that night, and I had to be either a nut or a dreamer or both. Here he was worried about whether we’d still be in business the next week, and I was carrying on about the billions of dollars in our future.” – Ray Kroc

Ray Kroc Quotes on Success

“While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.” – Ray Kroc

“To be successful, you must be daring, be first and be different.” – Ray Kroc

“The key to success is being in the right place at the right time, recognizing that you are there, and taking action!” – Ray Kroc

“I was an overnight success all right, but 30 years is a long, long night.” – Ray Kroc

“Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.” – Ray Kroc

“I didn’t know what we would be selling in the year 2000 but whatever it was we would be selling the most of it.” – Ray Kroc

“Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.” – Ray Kroc

“The more I help others to succeed, the more I succeed.” – Ray Kroc

“It is no achievement to walk a tightrope laid flat on the floor.” – Ray Kroc

“The first dollar is the most you will get if you don’t love what you are doing.” – Ray Kroc

“I don’t believe in saturation. We’re thinking and talking worldwide.” – Ray Kroc

“If anyone stood to gain by our success and suffer if we failed, it was our suppliers.” – Ray Kroc

“The party was a terrific success, but ‘Fold-a-Nook’ was an enormous flop. I got not a single order.” – Ray Kroc

“But I paid particular attention to the french-fry operation. The brothers had indicated this was one of the key elements in their sales success, and they’d described the process.” – Ray Kroc

“I’ve always dealt fairly in business, even when I believed someone was trying to take advantage of me. That’s one reason I have had to grind way incessantly to achieve success.” – Ray Kroc

Ray Kroc Quotes about McDonald’s

The success of additions such as the Filet-O-Fish, the Big Mac, Hot Apple Pie, and Egg McMuffin … each evolved from an idea of one of our operators. So the company has benefited from the ingenuity of its small businessmen.

“I believe in God, family, and McDonald’s. And in the office, that order is reversed.” – Ray Kroc

“Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.” – Ray Kroc

“I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.” – Ray Kroc

“It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.” – Ray Kroc

“Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.” – Ray Kroc

“The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had; they didn’t want to be bothered with more risks and more demands.” – Ray Kroc

“McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.” – Ray Kroc

“When I saw it working that day in 1954, I felt like some latter-day Newton who’d just had an Idaho potato caromed off his skull. That night in my motel room I did a lot of heavy thinking about what I’d seen during the day. Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain.” – Ray Kroc

“This was the beginning of real income for McDonald’s.” – Ray Kroc

“People have marveled at the fact that I didn’t start McDonalds until I was fifty-two years old and then I became a success overnight. But I was just like a lot of show business personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night.” – Ray Kroc

“Years later I recalled that spare bill in my first motto for McDonalds – KISS – which means, ‘Keep it simple, stupid.’” – Ray Kroc

“I paid tribute, in the feudal sense, for many years before I was able to rise with McDonald’s on the foundation I had laid.” – Ray Kroc

“The simplicity of the procedure allowed the McDonalds to concentrate on quality in every step, and that was the trick.” – Ray Kroc

“This seemingly innocuous requirement created massive problems for me. There’s an old saying that a man who represents himself has a fool for a lawyer, and it certainly applied in this instance.” – Ray Kroc

“I have often been asked why I didn’t simply copy the McDonalds brothers’ plan. They showed me the whole thing and it would have been an easy matter, seemingly to pattern a restaurant after theirs. Truthfully, the idea never crossed my mind. I saw it through the eyes of a salesman. Here was a complete package, and I could get out and talk up a storm about it. … I guess the real answer is that I was so naïve or so honest and that it never occurred to me that I could take their idea and copy it and not pay them a red cent.” – Ray Kroc

“This was a veritable Wagnerian opera of strife.” – Ray Kroc

“I had no time to bother with emotional stress, though. I had to find a site for my first McDonald’s store and start building.” – Ray Kroc

“My troubles started the minute I got together with my contractor and went over with him the plans furnished by the McDonald’s architect. That structure was designed for a semi-desert location. It was on a slab, no basement, and it had a swamp cooler on the roof.

I’d been blindfolded by their assurances and let to grind like blind Samson in the prison house.” – Ray Kroc

“I had to admire his persistence, and also the resolve he had that he would devote every working minute to McDonald’s – twenty-four hours a day if necessary. I believed him.” – Ray Kroc

“Let’s get this straight once and for all. I want nothing from you but a good product. Don’t wine me, don’t dine me, don’t buy me any Christmas presents. If there are any cost breaks, pass them on to the operators of McDonald’s stores.” – Ray Kroc

“It was not long after the “Fold-a-Nook” fiasco that I became intrigued by the stories of the McDonald brothers and their operation that kept eight Multimixers whirring up a bucket brigade of milk shakes out there in sunny San Bernardino.” – Ray Kroc

“Then I went over to the building and introduced myself to Mac and Dick McDonald. They were delighted to see me (“Mr. Multimixer” they called me), and I warmed up to them immediately. We made a date to get together for dinner that evening so they could tell me all about their operation.” – Ray Kroc

“This historic year of 1976 will see McDonald’s Corporation surpass one billion dollars in total revenue for the first time. Casual students of business history may not realize the significance of the fact that this milestone will be reached during the twenty-second year of the company’s history.” – Ray Kroc

“I had memorized the procedure when I watched the McDonald’s operation in San Bernardino, and I had done it exactly the same way. I went through the whole thing once more. The result was the same—bland, mushy french fries. They were as good, actually, as the french fries you could buy at other places. But that was not what I wanted.” – Ray Kroc

“A subject of much greater concern to me, however, was the great french-fry flop. I had explained to Ed MacLuckie with great pride the McDonald’s secret for making french fries. I showed him how to peel the potatoes, leaving just a bit of the skin to add flavor.” – Ray Kroc

Ray Kroc Quotes on Happiness

“I have always believed that each man makes his own happiness and is responsible for his own problems. It is a simple philosophy.” – Ray Kroc

“There are things money can’t buy and hard work can’t win. One of them is happiness.” – Ray Kroc

“It is impossible to grant someone happiness. The best you can do… is to give him the freedom to pursue happiness. Happiness is not a tangible thing, it’s a by-product – a by-product of achievement.” – Ray Kroc

Ray Kroc Quotes on Hamburger

I didn’t invent the hamburger. I just took it more seriously than anyone else.

“It requires a certain kind of mind to see beauty in a hamburger bun.” – Ray Kroc

“There’s a lot more future in hamburgers than in baseball.” – Ray Kroc

“I put the hamburger on the assembly line.” – Ray Kroc

“We take the hamburger business more seriously than anyone else.” – Ray Kroc

“It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhouette of a bun than to reflect lovingly on the hackles of a fishing fly? Or the arrangements and textures on a butterfly’s wing? Not if you are a McDonalds’s man.” – Ray Kroc

“Work is the meat in the hamburger of life.” – Ray Kroc

“It was then that Harry’s view of the corporation as just a real estate business, rather than a hamburger business, began to crystallize.” – Ray Kroc

“I brought in architectural consultants one after the other in an attempt to solve the problem of exhausting the stale air and replacing it with fresh cool or heated air. These guys could design a cathedral, but they didn’t seem to be able to deal with my little hamburger store.” – Ray Kroc

“One of my suppliers told me, ‘Ray, you know you aren’t in the hamburger business at all. You’re in the French-fry business. I don’t know how the livin’ hell you do it, but you’ve got the best French fries in town, and that’s what’s selling folks on your place.’ You know, I think you’re right, I replied. But, you son of a bitch, don’t you dare tell anyone about it!” – Ray Kroc

“For an operator to insist on peeling his own potatoes in the store instead of using a frozen product was on the same order as insisting on slaughtering his own steers and grinding the hamburger. Not quite as messy, of course, but potato peelings gave us plenty of problems nevertheless.” – Ray Kroc

“I don’t care if the Pope himself comes to Cincinnati. He can eat hamburgers like everybody else. We are not going to stink up our restaurants with any of your damned old fish!” – Ray Kroc

“We are in the real estate business, not the hamburger business.” – Ray Kroc

“I can still picture those newspaper headlines announcing, ‘The End of an Era: McDonald’s 15-Cent Hamburger is Now 18 Cents.’ Whew!” – Ray Kroc

“I worked at something whenever possible. Work is the meat in the hamburger of life. There is an old saying that all work and no play makes Jack a dull boy. I never believed it because, for me, work was play. I got as much pleasure out of it as I did from playing baseball. Baseball” – Ray Kroc

Ray Kroc Quotes on Risks

“Take calculated risks. Act boldly and thoughtfully. Be an agile company.” – Ray Kroc

“Where there is no risk, there can be no pride in achievement and, consequently, no happiness.” – Ray Kroc

“The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system.” – Ray Kroc

“If you’re not a risk-taker, you should get the hell out of business.” – Ray Kroc

“You’re not going to get it free, and you have to take risks. I don’t mean to be a daredevil, that’s crazy. But you have to take risks, and in some cases you must go for broke.” – Ray Kroc

“Taking reasonable risks is part of the challenge. It’s fun.” – Ray Kroc

“I became a real entrepreneur, crazy enough to take the risk of losing everything.” – Ray Kroc

Ray Kroc Quotes on Customer and Sales

“I found my customers appreciated a straightforward approach. They would buy if I made my pitch and asked for their order without a lot of beating around the bush.” – Ray Kroc

“Customers tend to avoid a restaurant that’s going aswamp in its own sludge.” – Ray Kroc

“Others marveled that I could work twelve or fourteen hours a day at a busy convention, then entertain customers until two or three o’clock in the morning, and still be out of bed early, ready to collar my next client.” – Ray Kroc

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” – Ray Kroc

“We provide food that customers love, day after day after day. People just want more of it.” – Ray Kroc

“Look after the customer and the business will take care of itself.” – Ray Kroc

“Customers tend to avoid a restaurant that’s going aswamp in its own sludge.” – Ray Kroc

“I didn’t try to force an order on a soda fountain operator when I could see that his business had fallen off because of cold weather and he didn’t need the damn cups. My philosophy was one of helping my customer, and if I couldn’t sell him by helping him improve his own sales, I felt I wasn’t doing my job.” – Ray Kroc

“That’s the name of the game … pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.” – Ray Kroc

“The definition of salesmanship is the gentle art of letting the customer have it your way.” – Ray Kroc

“Too many salesmen, I found, would make a good presentation and convince the client, but they couldn’t recognize that critical moment when they should have stopped talking.” – Ray Kroc

“I can understand it, perfectly. But I refuse to accept it. This company has already squeezed me out of pennies. Now, the minute things get a little tough, I’m supposed to sacrifice dollars. Well, I’m not doing it. You can have your damned job with its ten percent pay cut. I’m quittin’ and that’s that.” – Ray Kroc

“I’ve been in the kitchens of a lot of restaurants and drive-ins selling Multimixers around the country,” I told them, “and I have never seen anything to equal the potential of this place of yours. Why don’t you open a series of units like this? It would be a gold mine for you and for me, too, because every one would boost my Multimixer sales” – Ray Kroc

“I used to comb through the advertisements in the local newspaper for notices of house sales in the wealthier suburbs – River Forest, Hinsdale, and Wheaton. I haunted these sales and picked up pieces of elegant furniture at bargain basement prices.” – Ray Kroc

“A salesman without a product is like a violinist without a bow.” – Ray Kroc

“I proceeded on the strength of my salesman’s instinct and my subjective assessment of people.” – Ray Kroc

Ray Kroc Quotes on Opportunity

“Opportunity is dead in the United States!” “The tax structure has destroyed all incentive!” How often we have heard such laments during the past thirty years, when in fact greater fortunes have been made and higher living standards achieved than ever before on earth!” – Ray Kroc

“A man must take advantage of any opportunity that comes along…” – Ray Kroc

“I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.” – Ray Kroc

Famous Ray Kroc Quotes

“I learned that you could influence people with a smile and enthusiasm and sell them a sundae when what they’d come for was a cup of coffee.” – Ray Kroc

“My secret was in getting the most out of every minute of rest. I guess I couldn’t have averaged more than six hours of sleep a night. Many times I got four hours or less. But I slept as hard as I worked.” – Ray Kroc

“I prided myself on being able to tell which operations would appeal to the public and which would fail.” – Ray Kroc

“I sometimes wished I’d gotten into selling something I could fit in my pocket.” – Ray Kroc

“In my definition, an executive is a person who rarely makes mistakes.” – Ray Kroc

“No stable in the world could stink worse than a rich vein of fermenting potato peelings.” – Ray Kroc

“I believe that if you think small, you’ll stay small.” – Ray Kroc

“A little bit of luck helps, yes, but the key element, which too many in our affluent society have forgotten, is still hard work—grinding it out.” – Ray Kroc

“I keep a number of experimental menu additions in the works all the time.” – Ray Kroc

“I was fascinated by the simplicity and effectiveness of the system they described that night. Each step in producing the limited menu was stripped down to its essence and accomplished with a minimum of effort.” – Ray Kroc

Ray Kroc Quotes – FAQs

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Which Of These Ray Kroc Quotes Was Your Favorite

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