Here is my complete review of Jeff Walker’s Product Launch Formula coaching program.

In this in-depth Product Launch Formula review you’ll see:

  • Who Jeff Walker is
  • What Product Launch Formula really is
  • Who PLF is for (and not for)
  • My opinion on the PLF training and content
  • PLF Pros and Cons
  • Whether Product Launch Formula is worth the cost
  • Plus a whole lot more…

Let’s get started.

Who Is Jeff Walker, The Creator of Product Launch Formula?

Jeff Walker is an internet marketer and product launch coach. He’s been in the online business world since 1997, and launched his first product in 2002.

Jeff has created a number of products and courses over the years, but Product Launch Formula (PLF) is probably his most well-known program. And for good reason – PLF has helped thousands of people create successful product launches.

What Is Product Launch Formula (PLF)?

Product Launch Formula (PLF) is a 12-week coaching program that teaches you how to create successful product launches. The program consists of video lessons, transcripts, workbooks, templates, case studies and more.

The PLF course was originally created by Jeff Walker back in 2007

Who Is Product Launch Formula For?

The Product Launch Formula Coaching Program is for entrepreneurs who want to create and sell their own products.

Product Launch Formula Review: An In-Depth Look Inside

Full PLF review coming soon!

Product Launch Formula Pricing

So how much does Product Launch Formula cost in 2022?

PLF Pros and Cons

Let’s take a look at some pros and cons of Product Launch Formula.


  • The PLF course is very comprehensive, and it’s easy to follow along
  • You get access to all the videos, templates and checklists


  • It can be a lot of work to put together a PLF style product launch
  • There’s a lot of material to cover, so it can be a bit tough to keep up with everything

Overall, I think the Product Launch Formula course is definitely worth it if you’re serious about launching your own product. It can even be used to promote other people’s products as an affiliate.

Product Launch Formula Reviews & Case Studies

Here are some Product Launch Formula reviews and case studies from real students I found online:

Product Launch Formula – FAQs

Here are some frequently asked questions about Product Launch Formula.

Product Launch Formula by Jeff Walker is an online coaching program that teaches entrepreneurs how to launch their products successfully. The course consists of video lessons, templates, case studies, and more than 20 bonus

Jeff Walker is a product launch expert and entrepreneur. He’s the author of the best-selling book, Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Fast. Jeff has also coached some of the biggest names in online marketing, including Tony Robbins, Robert Kiyosaki, and Marci Shimoff.

The Product Launch Formula course was created by Jeff Walker himself. It’s a complete system for launching products successfully, from setting your goals to creating your product offer to getting media attention. The course includes video lessons, templates, case studies, and more than 20 bonus items.

The Product Launch Formula course costs one payment of $1997.

A product launch is the process of introducing a new product or service to the market.

This can include anything from announcing a new product to the public, to sending out review copies to industry experts, to setting up a landing page and gathering email addresses in order to start building anticipation for the product launch.

There are many different stages that go into launching a product successfully, and it’s important to have a solid plan in place before you get started. That’s where Jeff Walker’s Product Launch Formula comes in.

There are are many reasons why you should do a product launch, but here are just a few:

  • To create buzz and generate excitement around your product
  • To increase sales and revenue
  • To build a mailing list of potential customers
  • To get media attention for your product

The Product Launch Formula course covers all of these topics and more, so you can launch your product with

That depends on your goals and what you’re looking to get out of the course. If you’re looking for a step-by-step guide that will teach you how to launch a product, then yes, the PLF course is definitely worth it.

But if you’re not interested in creating your own product, or you don’t have the time and/or money to invest in the course, then the Product Launch Formula may not be right for you.

My Product Launch Formula Review: Conclusion

There you have it – my ultimate Product Launch Formula review.

Personally, I have used Product Launch Formula with great success in my own business to sell well over $1 million worth of online courses.

PLF is definitely worth it if you’re looking to implement what you learn to sell your own digital products.

The course has been around since 2007 for a good reason… PLF still works incredibly well in 2022 (and beyond). That’s why so many marketers and entrepreneurs are still using PLF or a variation of it to this day.

Now I’d like to turn it over to you:

Have you taken Jeff Walkers Product Launch Formula course? What did you think about it?

Or maybe you just have a question about PLF or something I wrote in this review.

Either way, let me know by leaving a quick comment below right now.

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Product Launch Formula
1 Payment of $1997

Product Launch Formula (PLF) by Jeff Walker is a 12-week coaching program / online course that teaches you how to create successful product launches.

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