Here is an ultimate collection of the 200+ best Jeff Bezos quotes on success, leadership, life, Amazon, and more.

Best Jeff Bezos Quotes of All Time

Here are some of Jeff Bezos’ best quotes that you can use for inspiration.

“My own view is that every company requires a long-term view.” – Jeff Bezos

“Your margin is my opportunity.” – Jeff Bezos

“There are two kinds of companies. Those that work to try to charge more and those that work to charge less. We will be the second.” – Jeff Bezos

“If you double the number of experiments you do per year you’re going to double your inventiveness.” – Jeff Bezos

“Frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.” – Jeff Bezos

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos

“You have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos

“If you don’t understand the details of your business you are going to fail.” – Jeff Bezos

Jeff Bezos Quotes about Amazon

Motivational quotes about Amazon that will push you forward to your journey to success.

“If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people. But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that.” – Jeff Bezos

“At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow and we’re very stubborn. We say we’re stubborn on vision and flexible on details.” – Jeff Bezos

“Amazon today remains a small player in global retail. We represent a low single-digit percentage of the retail market, and there are much larger retailers in every country where we operate. And that’s largely because nearly 90% of retail remains offline, in brick and mortar stores.” – Jeff Bezos

“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” – Jeff Bezos

“One of the things we don’t do very well at Amazon is a me-too product offering. So when I look at physical retail stores, it’s very well served, the people who operate physical retail stores are very good at it…the question we would always have before we would embark on such a thing is: What’s the idea? What would we do that would be different? How would it be better? We don’t want to just do things because we can do them…we don’t want to be redundant.” – Jeff Bezos

“There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.” – Jeff Bezos

“What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.” – Jeff Bezos

“We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.” – Jeff Bezos

“If there’s one reason we have done better than our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word-of-mouth is so very, very powerful.” – Jeff Bezos

“Friends congratulate me after a quarterly-earnings announcement and say, ‘Good job, great quarter … And I’ll say, ‘Thank you, but that quarter was baked three years ago. I’m working on a quarter that’ll happen in 2021 right now.’” – Jeff Bezos

“Amazon is not too big to fail … If we start to focus on ourselves, instead of focusing on our customers, that will be the beginning of the end … We have to try and delay that day for as long as possible.” – Jeff Bezos

Jeff Bezos General Quotes about Business

A collection of quotes about business that will inspire and motivate you on your next strategy.

“Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.” – Jeff Bezos

“Part of company culture is path-dependent – it’s the lessons you learn along the way.” – Jeff Bezos

“The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren’t thinking about appliances when they wired the world. They were really thinking about – they weren’t putting electricity into the home. They were putting lighting into the home.” – Jeff Bezos

“The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’” – Jeff Bezos

“On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It’s very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.” – Jeff Bezos

“It’s hard to remember for you guys, but for me it’s like yesterday I was driving the packages to the post office myself, and hoping one day we could afford a forklift.” – Jeff Bezos

“I like treating things as if they’re small, you know Amazon even though it is a large company, I want it to have the heart and spirit of a small one.” – Jeff Bezos

“Focus on cost improvement makes it possible for us to afford lower prices, which drives growth. Growth spreads fixed costs across more sales, reducing cost per unit, which makes possible more price reductions. Customers like this, and it’s good for shareholders. Please expect us to repeat this loop.” – Jeff Bezos

“Wandering in business is not efficient … but it’s also not random. It’s guided…and powered by a deep conviction that the prize for customers is big enough that it’s worth being a little messy and tangential to find our way there. Wandering is an essential counterbalance to efficiency. You need to employ both. The outsized discoveries – the “non-linear” ones – are highly likely to require wandering.” – Jeff Bezos

“Your margin is my opportunity.” – Jeff Bezos

“The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.” – Jeff Bezos

“The great thing about fact-based decisions is that they overrule the hierarchy.” – Jeff Bezos

Jeff Bezos Quotes on Running a Business

Helpful quotes to motivate you for when you need a boost in a bad business day.

“A word about corporate cultures: for better or worse, they are enduring, stable, hard to change. They can be a source of advantage or disadvantage. You can write down your corporate culture, but when you do so, you’re discovering it, uncovering it — not creating it…..The reason cultures are so stable in time is because people self-select.” – Jeff Bezos

“… seek to build a community–to make better choices in the people with whom you partner–that’s the only way to have greater long-term impact on the world.” – Jeff Bezos

“I’d rather interview 50 people and not hire anyone than hire the wrong person.” – Jeff Bezos

“During our hiring meetings, we ask people to consider three questions before making a decision…Will you admire this person?…Will this person raise the average level of effectiveness of the group they’re entering?….Along what dimension might this person be a superstar?” – Jeff Bezos

“I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.” – Jeff Bezos

“If you don’t understand the details of your business you are going to fail.” – Jeff Bezos

“I’m skeptical of any mission that has advertisers at its centerpiece.” – Jeff Bezos

“In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” – Jeff Bezos

“My own view is that every company requires a long-term view.” – Jeff Bezos

“A company shouldn’t get addicted to being shiny, because shiny doesn’t last.” – Jeff Bezos

Jeff Bezos Quotes about Customers

Customer-service plays a big part in your business. Here are some quotes to help you deliver a great customer service.

“I’m a big fan of all-you-can-eat plans, because they’re simpler for customers.” – Jeff Bezos

“Our point of view is we will sell more if we help people make purchasing decisions.” – Jeff Bezos

“You don’t want to negotiate the price of simple things you buy every day.” – Jeff Bezos

“One advantage — perhaps a somewhat subtle one — of a customer-driven focus is that it aids a certain type of proactivity. When we’re at our best, we don’t wait for external pressures. We are internally driven to improve our services, adding benefits and features, before we have to.” – Jeff Bezos

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

“It is difficult for us to imagine that ten years from now, customers will want higher prices, less selection, or slower delivery. Our belief in the durability of these pillars gives us the confidence required to invest in strengthening them.” – Jeff Bezos

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos

“Working backwards” from customer needs can be contrasted with a “skills-forward” approach where existing skills and competencies are used to drive business opportunities. The skills-forward approach says, “We are really good at X. What else can we do with X?”. However, if used exclusively, the company employing it will never be driven to develop fresh skills. Eventually the existing skills will become outmoded.” – Jeff Bezos

“The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works.” – Jeff Bezos

“If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who your new customers are and what are you doing to stay forever young.” – Jeff Bezos

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” – Jeff Bezos

Jeff Bezos Quotes on Decision-Making

Below are some quotes to help and inspire you in making the right choice for your business.

“The good news for shareowners is that a single big winning bet can more than cover the cost of many losers.” – Jeff Bezos

“The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.” – Jeff Bezos

“If you’re good at course correcting, being wrong may be less costly than you think. Whereas being slow is going to be expensive for sure.” – Jeff Bezos

“All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis.” – Jeff Bezos

“If you can make a decision with analysis, you should do so. But it turns out in life that your most important decisions are always made with instinct and intuition, taste, heart.” – Jeff Bezos

Jeff Bezos Quotes About Life

Jeff Bezos’ thoughts on life for when you need a dose of inspiration and determination.

“The framework I found which made the decision incredibly easy was what I called – which only a nerd would call – a ‘regret minimization framework’.” – Jeff Bezos

“So I wanted to project myself forward to age 80 and say, ‘Okay, now I’m looking back on my life. I want to have minimized the number of regrets I have.’” – Jeff Bezos

“Life’s too short to hang out with people who aren’t resourceful.” – Jeff Bezos

“I don’t want to use my creative energy on somebody else’s user interface.” – Jeff Bezos

Jeff Quotes on Innovation

Motivational quotes about innovation that will push you towards your path of success.

“I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.” – Jeff Bezos

“I believe you have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos

“There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.” – Jeff Bezos

“It’s not an experiment if you know it’s going to work.” – Jeff Bezos

“If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.” – Jeff Bezos

“There’ll always be serendipity involved in discovery.” – Jeff Bezos

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” – Jeff Bezos

“Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.” – Jeff Bezos

“I believe you have to be willing to be misunderstood if you’re going to innovate.” – Jeff Bezos

“Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.” – Jeff Bezos

“If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” – Jeff Bezos

“The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.” – Jeff Bezos

“What’s dangerous is not to evolve, not to invent, not to improve the customer experience.” – Jeff Bezos

Jeff Bezos Quotes About Word of Mouth

Word of mouth is very powerful for your business. Here are some quotes to inspire you.

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends.” – Jeff Bezos

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos

“If you do build a great experience, customers tell each other about that. Word-of-mouth is very powerful.” – Jeff Bezos

“You know if you make a customer unhappy, they won’t tell five friends, they’ll tell 5,000 friends. So we are at a point now where we have all of the things we need to build an important and lasting company, and if we don’t, it will be shame on us.” – Jeff Bezos

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

Jeff Bezos Quotes on Motivation

Best quotes that will motivate you in your journey towards the path of success.

“The keys to success are patience, persistence, and obsessive attention to detail.” – Jeff Bezos

“I want to see good financial returns, but also to me there’s the extra psychic return of having my creativity and technological vision bear fruit and change the world in a positive way.” – Jeff Bezos

“I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you.” – Jeff Bezos

“I think one thing I find very motivating — and I think this is probably a very common form of motivation or cause of motivation — is… I love people counting on me, and so, you know, today it’s so easy to be motivated, because we have millions of customers counting on us at Amazon.com. We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.” – Jeff Bezos

Jeff Bezos Quotes on Thinking Long-Term

Below are some quotes that will motivate you in your business strategies.

“Another thing that I would recommend to people is that they always take a long-term point of view. I think this is something about which there’s a lot of controversy. A lot of people — and I’m just not one of them — believe that you should live for the now.” – Jeff Bezos

“You need a culture that high-fives small and innovative ideas and senior executives [that] encourage ideas. In order for innovative ideas to bear fruit, companies need to be willing to “wait for 5-7 years, and most companies don’t take that time horizon.” – Jeff Bezos

“If you’re very clear to the outside world that you’re taking a long-term approach, then people can self-select in.”

“I don’t think that you can invent on behalf of customers unless you’re willing to think long-term, because a lot of inventions don’t work. If you’re going to invent, it means you’re going to experiment, and if you’re going to experiment, you’re going to fail, and if you’re going to fail, you have to think long term.” – Jeff Bezos

“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money. That’s undoubtedly true in the current quarter, in the current year.” – Jeff Bezos

Jeff Bezos Quotes on Taking Risks

Sometimes you have to take risks in your business in order to grow. Use the quotes below for inspiration and motivation.

“We take risks all the time, we talk about failure.” “We need big failures in order to move the needle. If we don’t, we’re not swinging enough. You really should be swinging hard, and you will fail, but that’s okay.” – Jeff Bezos

“We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs.” – Jeff Bezos

“If you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.” – Jeff Bezos

“If you never want to be criticized, for goodness’ sake don’t do anything new.” – Jeff Bezos

“The difference between baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs.” – Jeff Bezos

“If you’re not stubborn, you’ll give up on experiments too soon.” – Jeff Bezos

Jeff Bezos Quotes – FAQs

Here are some frequently asked questions about Jeff Bezos quotes.

Which Of These Jeff Bezos Quotes Was Your Favorite?

I hope you enjoyed this epic list of the best inspirational Jeff Bezos quotes.

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