So you’re interested in Russell Brunson’s Funnel University?

That’s awesome, you’ve come to the right place.

This is the most up-to-date, EPIC Funnel University review on the internet (I promise you that). 

Funnel-U is one of my favorite Russell Brunson programs…and here’s why:

  • It’s a funnel hacker’s dream because it’s filled with over three years of Russell’s favorite funnels (all hacked to perfection).
  • It’s loaded with software to customize and enhance your funnels.
  • It covers all the basic concepts of funnel building, so it’s perfect for beginners. 
  • It’s expansive enough to delight experienced marketers. 

…and those are just a few of the highlights. 

Just to be clear, I don’t feel this way about all of Russell’s products (although most of them are pretty awesome)…

…but Funnel University is an impressive product, and because new newsletters are being added quite frequently it never stops gaining value. 

Funnel University is a great deal, and I truly believe it can help you grow your business. 

I included a table of contents below so you can easily skip to the parts that interest you. 

Let’s get to it!

What Is Funnel University?

Funnel University promo
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Funnel University is part online classroom, part epic software, part funnel script package, and most importantly, it gives you access to the most ultimate collection of premium hacked funnels ever assembled. 

If I sound like I’m hyping it too much, don’t blame me…blame it on Russell for making it so praise-worthy. 

Like I said already, I’m not in love with all of Russell’s products, but this one is for sure a winner. 

Funnel University Overview

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Are you ready to take a peek inside?

Funnel University has been around for a few years, and during that time it’s gone through some changes. 

In fact, if you take a look at the other Funnel-U reviews on the internet, you’ll quickly see how out-of-date most of them are. 

That’s because over time, Russell updates the course with new videos. 

It’s one of the best things about Russell’s info products — he never sets them on the shelf and lets them wither away. Instead, he’s always making sure they provide accurate, up-to-date advice.

Here’s a rundown of what you’ll find inside:

  • Over 80 of Russell’s favorite hacked funnels (and more are being added all the time).
  • Survey Generator: Robust software to easily create surveys for your funnel (great for segmenting leads and serving them targeted sales pages).
  • Webinar Chat Generator: Boost the conversion rates of your auto-webinars by adding an interactive chat box.
  • Video Image Generator: Add click-friendly PLAY buttons to your image thumbnails and boost conversions
  • Instant File Uploader: Got epic bonuses for you customers to download from your funnel? Easily upload them to your Amazon S3 account so that they’re ready to go.
  • Headline Generator: Stylize your headlines with vivid highlights and cool accents that increase conversions.
  • Dig into over 60 easy-to-install computer scripts that add unique features to your funnels (like gated pop-ups, checkboxes, tracking tools, and more…).
  • 5 of Russell’s favorite sales scripts, including the Perfect Webinar (Russell even has an entire lesson on how to build a six-figure funnel around his Perfect Webinar script).
  • BONUS #1: Funnel University Black Card: a bunch of extra videos, including more hacked funnels and training material for beginners. 
  • BONUS #2: 108 Proven Split Test Winners Book: Russell’s favorite split tests from the year he launched 12 businesses.
  • BONUS #3: Funnel Stacking Book: the three funnels that get Russell 98% of his results.
  • BONUS #4: Dotcom Secrets Labs Funnel Reports: Issues No.1-No.7 (plus a bonus issue).
  • BONUS #5: DotComSecrets Labs Split Test Reports: Issues No.1-No.5.
  • BONUS #6: Auto-Membership Site Blueprint: an interview with Stu McLaren, the king of membership sites. 

The Standout Pro’s And Con’s Of Funnel University


  • You get some of Russell’s most iconic foundational training lessons, including the DotCom Ignite Webinar and Intro To Funnel Hacking. 
  • You get all the old Funnel-U Newsletters and more are always coming out.
  • The newsletters are incredibly detailed and full of actionable advice that can be applied to any business. 
  • Russell personally picks the funnels that get featured in the Funnel-U Newsletter.
  • The MASSIVE library of computer scripts allows you to optimize your funnels.
  • With the Instant File Uploader, you can upload downloadable files faster.
  • The Webinar Chat App boosts conversions on your auto-webinars (for Russell, it comes close to doubling his conversions).
  • The Survey Generator makes it easy to optimize your funnels for segmented audiences. 
  • Russell continually updates the training videos (the course is over three years old, but the content stays fresh).


  • The Funnel-U Newsletters are labeled by issue number rather than by the type of funnels they feature. It would be really nice to be able to scan for the type of funnel you want to read about. Instead, you have to open each one to see what’s inside, which gets pretty annoying.
  • The Newsletter is no longer monthly. As of late 2019, they’ve only been releasing one every two months. 

Is Funnel University Right For Me?

Funnel University has a little bit of something for everyone. 

Even if you don’t need the training, the computer scripts and generators alone are worth the investment. 

On the flipside, if you don’t need the plugins, the training material is still worth the price of admission. 

Funnel University Is Right For You If:

  • You’re an absolute beginner.
  • You’re a seasoned vet who wants to sink their teeth into Russell’s funnel hacking Newsletter (which is so epic, it’s more like a magazine).
  • You’re tired of struggling to make more money with one-size-fits all strategies and short-term tactics. 
  • You want to build a lifestyle business you love.
  • You want to ethically steal funnels from your competitors, then sell to their customers without them even knowing.
  • You want to create epic, high-converting video sales letters. 
  • You want to customize your funnels without having to pay a coder.
  • You want to segment your leads within your funnels and hit them with targeted sales copy.
  • You want to add gated pop-ups and other fancy features to your funnels.
  • You want to learn how to DOUBLE your online sales with different marketing strategies and funnel optimizations. 

Funnel University Is NOT Right For You If:

  • You don’t want to optimize your funnels (you’ve already split-tested the hell out of them and they’re as good as they can get).
  • You can’t afford the $67/month or $597/year cost.
  • You don’t want to hack Russell’s favorite funnels.

Why You Should Consider Sign Up For Funnel University

Funnel University Membership Review
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Look, NEED is a strong word…and I’m sure you can get by without Funnel University if you really had to (it took me awhile to get around to buying it myself). 

But now that I have it, I’m glad it’s at my disposal. 

That fact is, Funnel-U can help you reach higher goals.

It can help you…

In fact, it can help you make more money online in pretty much every way imaginable. 

Between it’s sales scripts, hacked funnels, split test reports, in-depth tutorials, and custom software, Funnel-U is bound to light your funnels (and your business) on fire. 

An In-Depth Look Inside Funnel University

Funnel University Membership Review
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When you hear things like “putting a gigantic PLAY button over the top of my images 2-X’d my conversions,” you start to appreciate the little things like Russell’s Video Image Generator. 

On the same note, Russell’s Webinar Chat App boosts engagement and it can increase conversions on automated webinars. 

But the CF software is just half the story — there’s also mountains of training material. 

There are training videos that help beginners get up to speed AND tons of content for ongoing learning (Funnel-U’s Newsletter is a goldmine of hacked funnels). 

Funnel University is one of ClickFunnels and Russell’s most value packed products… and in case you’re interested, be sure to also check out my epic reviews of Funnel Builder Secrets, Funnel Hacks, Traffic Secrets, Funnel Scripts, Affiliate Bootcamp and The One Funnel Away Challenge.

Funnel-U is just that good and well-rounded. 

Now let’s take a deep dive into Russell’s Funnel University.

Funnel University Newsletter

Funnel University Newsletter
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When I originally subscribed to Funnel University, Russell had the Newsletter valued at $9,997. 

I’m used to seeing over-hyped price tags on info products, so I didn’t think much of it…

But when I actually started digging into all the archived digital content, I was pretty impressed with everything inside…

When you subscribe to Funnel University, you get access to over three years of monthly Newsletters, but in all honesty, the word “newsletter” doesn’t accurately describe what’s inside. 

For starters, each issue is closer to a full-fledged magazine publication…and they’re packed with actionable insights from unique funnels. 

Believe it or not, Russell tries to hack at least one funnel every day of his life.

At the end of each month, he picks his two favorite funnels and shares them through the Funnel-U Newsletter (although starting in 2019 and continuing in 2020 the issues have only been coming out once every two months).

They usually share a common theme, like Issue #36, which features two unconventional funnels for astrology info products. 

Funnel University Astrology Funnel
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The issues are in-depth, and you leave with a healthy helping of funnel-hacking brain food. 

By the time you’re done reading, you have key takeaways that you can apply to your own business. 

But believe it or not, I still haven’t told you the best part…

Many of the funnels come with Share Funnels so you can instantly take them for a test drive…

…and in addition to getting digital access to the Newsletter, Russell sends a physical copy of each new issue straight to your doorstep. 

In my honest opinion, the Newsletter alone is worth the monthly subscription. 

DotComSecrets Labs Software Suite

Funnel University is more than a course — it’s also an epic software package too. 

You get Russell’s Survey Generator, Webinar Chat Generator, Video Image Generator, Instant File Uploader, and Headline Generator…

PLUS over 60 customer plugins, but more on that later…

1. Survey Generator

Surveys are a great way to make sure that you’re hitting people with marketing material that speaks directly to them. 

In Russell’s case, he likes to use different sales videos for AUTHORS than he does for MARKETERS.

The question is, “How do you figure out who’s who when they’ve just entered your funnel?”

Luckily, this problem is easy to solve by inserting a quick survey into the beginning of your funnel. 

All you have to do is ask them a couple questions and figure out who they are…then you can send them to the right sales video. 

Russell’s Survey Generator creates simple surveys and then inserts them into your funnels with a piece of custom code. 

Here’s how easy it is to create a survey:

STEP #1: Login to your DotComSecrets Labs members area (this is where your Generators are stored) and click on the “Instant Survey Generator” in the main menu.

Funnel University Survey Generator demo 1
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STEP #2: Click the yellow “New Survey” button.

Funnel University Survey Generator demo
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STEP #3: Name and tag your survey and then click “Add Survey.”

Funnel University Survey Generator demo
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STEP #4: Create between 1-5 multiple choice questions. 

Funnel University Survey Generator demo
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STEP #5: Create a Bucket Question. 

Each survey includes a Bucket Question that will send users to a different squeeze page depending on how they answer. 

For example, if you ask, “What type of business describes you best?” and they answer “AUTHOR,” then you can send them to the right squeeze page.

Funnel University Survey Generator demo
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STEP #6: When they enter their email on the squeeze page and hit “Send Me The Results Now!” they’ll be redirected to your sales page for authors.”

Funnel University Survey Generator demo
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How to Add The Custom Code To Your Funnel:

The survey code is incredibly easy to add to your funnel. 

All you have to do is…

  1. Copy the code.
  2. Open the survey’s page in your ClickFunnels funnel builder.
  3. Hit the yellow “CUSTOM JAVASCRIPT / HTML” button.
  4. Paste the code into the control panel that pops up on the right-hand side. 
Funnel University Survey Generator demo
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Congrats! You’re the proud owner of a segmented, highly-optimized 2-step sales funnel. 

2. Webinar Chat Generator

Live webinars normally have way higher conversions than sales page and DOUBLE the conversions of automated webinars.

This is because live webinars are INTERACTIVE. 

People get to ask questions in the chat box while they watch and this encourages them to stick around. 

But what if you could add a chat box to your AUTOMATED webinars?

Then people could get a similar experience on autopilot. 

Sounds pretty awesome, right?

With Funnel-U’s Webinar Chat Generator, you can record the questions that people ask during your LIVE webinar, upload them as a CSV file into your AUTO-webinar, and they’ll display just like they did on the original live event. 

Not only that, but the people who watch the replay can respond to the pre-recorded comments and ask their own questions, knowing that you’ll get back to them later…

On top of that, you can save the new comments and add them to the auto-webinar replays if you want to. 

And to make the replay experience even more realistic, these new comments will display on the auto-webinar at the same time stamp that they were originally posted. 

For example, if someone asked an awesome question 28 minutes in, then when you add it to the replay it won’t show up until the 28-minute mark. 

Funnel University Webinar Chat Generator
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When Russell used the Webinar Chat Generator for the first time on his own auto-webinar, his conversions DOUBLED. 

He was shocked!

People stuck around longer, stayed engaged, and clicked “BUY.

3. Video Image Generator

Want to know one of the easiest ways to 3X your clicks and conversions?

All you have to do is put a gigantic PLAY button in the middle of any image you want people to click on and POOF!

Your image instantly becomes a click magnet. 

Funnel University Video Image Generator
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Funnel U’s Video Image Generator lets you drag-and-drop a play button over the top of your images right inside of ClickFunnels (no need to hassle with Photoshop).

Then all you have to do is embed the image’s link into your emails, funnel pages, and anywhere else your heart desires. 

4. Instant File Uploader

So you finally finished building your funnel and designing your pages…now all that’s left is to add a download button so your users can download your eBook, PDF, or whatever else it is you’re giving away. 

These files are too big to host on ClickFunnels, and unless you know how to code, there’s really no easy work-around (or at least that used to be the case).

With Funnel-U’s Instant File Uploader, all you have to do is add the file into your DotComSecrets Labs account by clicking the green “Add File” button… 

Funnel University Instant File Uploader
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..and the file will automatically be added to your Amazon S3 account.

You’ll get a custom link and once you copy and paste it into your funnel page you’ll be all set. 

5. Headline Generator 

Funnel University’s Headline Generator lets you easily create cool-looking headlines with arrows, highlighters, and other fancy features right inside of ClickFunnels

Say goodbye to boring headlines, and say hello to attention-grabbing headlines that boost conversion rates.

CF Pro Tools Software Suite

Sometimes you want to add a button here or disable a feature there, but you don’t want to have to pay a web designer. 

That’s where CF Pro Tools Software Suite comes in…

There’s over 60 scripts to choose from, and they all perform their own unique functions.

PLUS each script comes with detailed video instructions for how to install it.

Here are just a few of the slick tools that come with CF Pro Tools:

  • Multiple Product Script: Allows the customer to buy multiple products on the page by having checkboxes on the order form instead of radio buttons. 
  • State Selector: Replaces any Billing State or Shipping State text with a dropdown select box. 
  • 2-Step Track Lead: Triggers a “Track Lead Facebook event” when a user clicks the “Submit” button on Step #1 of a 2-Step order form. 
  • Lesson Links: Enables linking to any lesson within your members area. 
  • Gated Pop-Up: Requires a visitor to enter a code to continue on in the funnel.

Sales Scripts

You didn’t think Russell was going to let you get out the door without some of his favorite sales scripts did you? 

Russell tosses in his…

  • The Perfect Webinar Script (the same one he uses to do six-figures with high-ticket info products).
  • Perfect Webinar Funnel (learn how to implement the Perfect Webinar Script in an funnel).
  • Star, Story, Solution Script
  • The OTO Bump Script
  • Who, What, Why, How Script
  • Daily Seinfeld Emails (how to tell “random” stories and tie them back to your offer…it works like a charm).

BONUS #1: Funnel University Black Card

Funnel University Black Card
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The Funnel-U Black Card contains a set of additional training videos — they’re “icing on the cake” for the rest of the course. 

If you own Russell’s Funnel Hacks Masterclass, you’ll recognize most of them. 

They include…

  • DotCom Secrets Ignite Webinar
  • Intro To Funnel Hacking

…and several videos of Russell hacking his own funnels:

  • Info Product Funnel
  • Ultimate Supplement Funnel
  • $400k Month Blueprint
  • DCS Blueprint
  • Webinar Funnel
  • High-Ticket Funnel

With the Funnel-U Black Card you’ll also learn…

  • How to increase the “curiosity factor.”
  • How to create a high-converting Exit Pop-Up that boosts conversions.
  • Russell’s “who, where, bait, where” marketing secret.
  • …and more…

If you pay an extra $19.95 for the Gift Box when you first sign up, you’ll get a physical Black Card in the mail with a USB device that contains the content.

Simply plug it into your computer and unlock the knowledge!

Or your can access the same training directly in the Funnel-U members area…it’s up to you.

When it comes down to it, the Funnel-U Black Card isn’t the most impressive bonus of all time, but trainings like Russell’s Ignite Webinar are a must-watch if you’re a beginner. 

BONUS #2: 108 Proven Split Test Winners Book

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One of the many ways you can access Funnel University is as an upsell when you optin for Russell’s Free + Shipping book: 108 Proven Split Test Winners

But it also always comes as a free bonus with the course regardless. 

Here’s the story behind the book:

Early in Russell’s career, he and his team launched 12 different companies in ONE year. 

They had products in the dating industry, the supplement industry, you name it…

By the time they were done, they a ton of data from split testing all those funnels, so Russell figured, why not package what they’d learned and give it away to their audience?

The end result was 108 Proven Split Test Winners

For instance, Russell discovered how changing this ONE word could more than double his conversions.

These split tests are full of time-saving hacks that can help any business.

BONUS #3: Funnel Stacking Book

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You’ve heard of the 80/20 Principle, right?

Well, Russell’s Funnel Stacking book is based on the 3/98 Principle: it’s the core 3 funnels that help Russell make 98% of this income. 

PLUS he gives you the autoresponder sequences that link them all together (and some other great marketing tips as well).

You’ll also get the scripts that help Russell leverage them.

BONUS #4: DotComSecrets Labs Split Tests and Funnel Reports 

Russell also tosses in some value-packed newsletters and split testing reports from his DotComSecrets Labs series. 

You’ll get…

DotComSecrets Labs Funnel Reports, where Russell shows you behind the scenes of some of his best funnels:

Funnel University DCS Lab Funnel Reports
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  • Issue No.1: The Order Form Bump
  • Issue No.2: The Invisible Funnel
  • Issue No.3: The Bridge Page
  • Issue No.4: The Perfect Webinar Funnel
  • Issue No.5: The Video Unlocker
  • Issue No.6: The Ultimate Funnel Stack
  • Issue No.7: The Funnel Catcher
  • The Lost Chapter: The Dream 100

DotComSecrets Split Test Reports, where Russell takes you behind the scenes of some of his most epic split tests:

Funnel University DCS Split Test Reports