Looking for Funnel Hacks?

I have some good news and some interesting news. 

The GOOD news is that Funnel Hacks Masterclass still exists, and I’ll tell you how to get ahold of it in just a second. 

The INTERESTING news is that the original Funnel Hacks ClickFunnels package has been replaced by Funnel Builder Secrets: ClickFunnels’ new deluxe subscription package. 

Before we go any further, I promised to explain how to get the Funnel Hacks Masterclass. 

It used to come with the Funnel Hacks ClickFunnels package, but as of now the only way to get the Funnel Hacks Masterclass is by purchasing Funnel Builder Secrets (it’s included as a free bonus).

This in-depth review covers Funnel Hacks Masterclass, and it’s the most comprehensive review on the internet.

In this epic review I cover the good and the bad, but honestly there aren’t any real downsides to the program. 

If you want to master the art of funnel hacking, then you’ve come to the right place. 

My goal with this review is to answer all your questions about Funnel Hacks Masterclass, including whether or not it’s right for you. 

In my honest opinion, Funnel Hacks Masterclass is one of the best foundational funnel courses out there. 

Russell does a great job of explaining the underlying principles of marketing and applying them to funnels.

If you go ALL IN, Funnel Hacks Masterclass can be a launchpad for your success online.

You can also read my epic Funnel Builder Secrets review to learn more.

You’ll find the table of contents below for easy navigation to the parts of this review that most interest you. 

Let’s begin!

What Is Funnel Hacks?

Funnel Hacks original promotional webinar
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Funnel Hacks is an immersive training program where you learn how to reverse engineer successful funnels and use them to create your own. 

Are you ready to immerse yourself in funnels? 

Immersive learning is the best way to tackle complicated new skills — it allows you to make all sorts of cool connections that you otherwise wouldn’t notice, and it’s what makes Funnel Hacks Masterclass so effective. 

Funnel Hacks will help you master the art of modeling high-performing funnels.

When you’re trying to sell a product for the first time, there’s no reason to reinvent the wheel (Russell’s words, not mine…but I couldn’t agree more).

Follow Russell’s funnel hacking strategies to the promised land and make epic money online.

Funnel Hacks Overview

When you first open Funnel Hacks Masterclass, head straight to the bonus DotCom Ignite Webinar on the opening page. 

It has 3.5-hours of stellar foundational content. 

Russell wants you to watch this first (I watched the whole thing from start to finish, and it’s actually pretty valuable and is a great jump-off point).

It explains the overarching principles of funnel building and gives you an intro to some of the funnels you’ll be using throughout the course. 

Once you’re done with that, head on over to the Masterclass, where you’ll learn…

  • How to Build in Clickfunnels
  • Hacking Russell’s Funnels
  • Fast Product Development
  • Optin Funnels
  • Sales Funnels
  • Webinar Funnels
  • Automated Webinars 
  • Membership Sites
  • Launch Funnels
  • Traffic Hacks 

But that’s just the core modules…you also get:

BONUS #1: Inception Secrets (making customers feel like it was their idea to buy)

BONUS #2: Attractive Character Secrets (email sequencing)

BONUS #3: Instant Traffic Hacks (an epic, comprehensive traffic course)

The Standout Pro’s And Con’s Of Funnel Hacks


  • Most of the course is slide-based so you can skip around easy
  • Learn how to build trust and nurture an audience with funnels
  • Incredibly well-structured course
  • Explains essential marketing strategies
  • Teaches you the psychology behind funnels
  • How to use one-click-upsells and bump offers to increase your average cart value 
  • Russell shows you step-by-step how to create your first funnel
  • Learn when to use certain types of funnels
  • Russell gives away tons of his best funnels
  • Russell’s shows you the step-by-step how he uses ClickBank to research funnels
  • Build and email list with funnels
  • Discover high-converting sales scripts
  • Learn core principles for driving traffic + in-depth marketing secrets
  • Find out how to sell without being salesy
  • Peek behind the scenes of some of Russell’s most successful funnels
  • Step-by-step demos on how to build specific funnels using ClickFunnels
  • Learn how to research, find, and evaluate high-performing funnels in your industry
  • Reverse-engineer your revenue goals with funnels
    Learn how to create your new info product fast


  • Some of the content repeats. For instance, the Soap Opera sequence and Seinfeld emails are covered in a few places. This isn’t exactly bad though, because Russell hits them from different angles and in slightly different contexts…it just gives the impression of there being more unique content than there actually is. 
  • The Webinar Funnels module is a little short (although it’s kind of split into two because there is an entirely separate module for Automated Webinars). However, you’ll still learn The Perfect Webinar, Russell’s system that took him a lot of trial and error to craft.
  • Some of the shorter bonus videos are actually available for free on YouTube.

Is Funnel Hacks Right For Me?

In my honest opinion, Funnel Hacks Masterclass is one of the best courses out there for learning how to reverse engineer funnels. 

Not only that, but it’s arguably Russell’s most comprehensive course on sales psychology.

This combo makes it an ideal internet marketing course for beginners.

In fact, you really can’t go wrong with it, no matter which stage of the entrepreneurial journey you’re on. 

Funnel Hacks Is Right For You If:

  • You have your own product to sell. 
  • You want to make consistent recurring revenue online.
  • You don’t have a product to sell, but you want to learn how to quickly brainstorm ideas.
  • You’re business is struggling or is on the brink of collapse and you desperately need sales. 
  • You’re stuck in a job that you hate, and you want to escape by becoming an affiliate for other people’s products. 
  • You want to know which funnels work best and when to use them.
  • You want stellar step-by-step training for building funnels using ClickFunnels.
  • You want to leverage funnels to make money blogging.
  • You want to use funnels to grow your podcast.
  • You want to gain a better understanding of the psychology and overarching principles of funnels. 
  • You want to learn how to structure live talks that move people to take action.

Funnel Hacks Is NOT Right For You If:

  • You can’t afford the price of Funnel Builder Secrets (currently it’s the only way to get Funnel Hacks Masterclass).
  • You don’t need more leads or want to grow an audience.
  • You already know everything there is to know about marketing, buying psychology, the customer journey, sales copy, traffic generation, and how to hack funnels.

Why You Should Consider Upgrade To Funnel Hacks

When Russell was first getting started, he modeled other people’s funnels like crazy. 

For example, Russell modeled another supplement company’s sales funnel to launch his first supplement. 

He copied the offers, the sales scripts, the page layouts…literally everything he could…then he tweaked it to align with his brand. 

In fact, in Module 2: Hacking My Funnels, Russell shows you behind-the-scenes of his supplement funnel. 

Russell’s Supplement Funnel:

In Funnel Hacks Masterclass, you’re going to learn how to:

  • Clone someone’s funnel in under 10 minutes
  • Ethically steal over $1,000,000 worth of funnel hacks for under $100
  • Get your competitor’s customers to buy your products without them even knowing you exist 

An In-Depth Look Inside Funnel Hacks 

Funnel Hacks Welcome to Funnel Hacks
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According to Russell, if you want to crush it with your next funnel, you need to do what every great marketer does:

Find a product that’s crushing it, go through their funnel, and click “BUY.”

Take screenshots along the way and make notes…then model the heck out of it and apply it to your own funnel. 

Funnel Hacks Masterclass is your blueprint for reverse engineering funnels (but it goes way beyond this too).

It also dives deep into the underlying psychology of each funnel. 

To top it all off, Funnel Hacks Masterclass comes with several bonuses, including Instant Traffic Hacks PLUS my epic Bonus Experience.

BONUS Intro Video: DotCom Secrets Ignite Webinar

Funnel Hacks DotCom Ignite Webinar bonus
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The DotCom Secrets Ignite Webinar takes Russell’s weekend seminar and packs it into 3.5 hours. 

Russell goes through the 9 core funnels that he uses to convert customers.

I was impressed by how thoughtfully the video is structured — it’s clearly tailored for absolute beginners. 

Not all of the concepts belong to Russell though…

He also shares the best things he’s learned from other marketers during his 10-year obsession with funnels. 

The information in this bonus video can be overwhelming to take in at once…especially if it’s your intro to funnels. 

However, I think it’s a good idea to push yourself and let yourself feel overwhelmed at first. 

Even if only half of the core concepts stick…you’ll be on the fast track to crushing it with funnels. 

Section #1: Designing Your Dream Business

Russell starts with “The Secret Formula” for designing your dream business and hacking your ideal lifestyle, which looks a little something like this:

Funnel Hacks Dotcom Ignite Value Ladder
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See…that doesn’t look so overwhelming does it?

First, you create a detailed description of your ideal customer avatar (Russell usually creates two avatars: one for girls and one for guys). 

This exercise helps you address their pain points and craft your pitch.

Then you’ll be able to market to them THE RIGHT WAY…

…by nurturing relationships and focusing on THE BACK END (amateurs focus on the front end, and it’s the ultimate error). 

This is the first of many MASSIVE knowledge bombs from Russell. 

Don’t skip this video!  

It’s a long one, and it might make your head spin, but that’s okay. 

Have you heard of the value ladder? 

You will soon enough!

It’s the process of warming up your customers for bigger sales, and Russell covers it in Section #1. 

Funnel Hacks Dotcom Ignite Value Ladder
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It doesn’t matter what you’re selling…

Without these concepts, your dream business will be doomed from Day 1. 

Russell also walks you through an exercise he calls “100 Clicks Per Day.”

The whole point of a funnel is to take customers to the top of your value ladder, where you can really blow their minds with value, and 100 Clicks Per Day is the process of reverse engineering this.

Funnel Hacks DotCom Ignite 100 Clicks Per Day
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I won’t give away the cow before you buy the farm, but Russell fills the above diagram with sample figures and shows you how the numbers play out. 

Before you know it, you’ll be leveraging funnels to meet your revenue goals (and YES, we’re still only an hour into the first bonus video!).

Section #2: Finding and Communicating with Your Dream Customers

Russell begins Section #2 by explaining the 3 types of traffic:

  • Traffic you control (paid ads)
  • Traffic you don’t control (social media, search engines, press)
  • Traffic you own (your email list)

Then he dives into how to connect with your audience so that you can collect their emails and turn them into traffic that you own. 

How do you do that?

You find them where they’re already congregating on the internet.

For example, if you’re preparing to launch a virtual event in a new niche, Facebook groups can be a great place to start connecting with your audience. 

Once they sign up for your virtual summit by submitting an email, you can funnel them all the way up the value ladder. 

Section #2 is a goldmine, and the way Russell explains it is a breath of fresh air. 

I’m not a huge fan of ALL of Russell’s products (although most of them are pretty outstanding) but Russell really hit it out of the park with this one. 

You’ll also learn about…

  • Using direct and indirect traffic streams
  • Demographics, offers, and landing pages that work
  • Adapting funnels to your own product 
Funnel Hacks DotCom Ignite Existing Traffic Streams
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You might be thinking, “Okay, that’s great…but where do I find some awesome funnels to model?”

Russell explains that too at about the 1hr:12min mark and shows you how to use analytics tools to dissect their traffic sources. 

But believe it or not, we haven’t even gotten to the best part…

At the end of Section #2, Russell shares two of his highest-converting funnels:

  • Soap Opera sequence: a 5-day funnel that pulls on emotions using an epic story
  • Seinfeld sequence: daily emails about…”nothing” (yep, they actually work)

Then he goes into an advanced marketing concept called “inception” where you get people to buy without feeling like your selling to them

Funnel Hacks DotCom Ignite Inception Secrets
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Section #3: Funnelology

In Section #3 you’ll learn the 7 Phases of a Funnel, where you take cold, warm, and hot traffic and turn them into subscribers, buyers, and super fans

The concept of cold, warm, and hot traffic is one of the most important ideas in all of marketing (you won’t get very far without it). 

COLD traffic needs a lot of contact points to build trust. 

WARM traffic includes people who are aware of their problem and of the types of solutions that are out there.

HOT traffic is ready to buy…they just need a convenient opportunity. 

Funnel Hacks DotCom Ignite Cold warm hot traffic
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Next, Russell lays out the 23 Building Blocks of a Funnel. 

After years of building funnels, Russell realized he was doing these same 23 steps over and over. 

Russell also gets into:

  • Frontend vs. Backend funnels
  • The “Enquirer Interrupts Script
  • 100 Visitor Test

Section 4: Funnels and Scripts

Finally, Russell dumps a bunch of his top-performing funnels in your lap:

Sorry, but if you want to know what the funnels look like, you’re going to have to buy Funnel Builder Secrets and find out. 

Does your brain hurt yet?

This was just a quick overview of everything inside this 3.5-hour webinar. 

It’s some of the most well-organized marketing lessons that I’ve ever watched…and it’s only the first of five bonus videos/courses.

Now for the main course…

Funnel Hacks Masterclass

It’s time to hack some funnels!

This is the “meat and potatoes” of the course:

1. How to Build in ClickFunnels

In the first lesson, Russell lays out the overall format and learning strategies behind Funnel Hacks and then goes over how to use the Clickfunnels software itself. 

Russell actually opens up Paint on his laptop and draws out several funnels. 

Funnel Hacks How to Build Clickfunnels
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He more or less gives you a sneak peak of what you’ll be diving into later on. 

One of the convenient things about Funnel Hacks is that it’s slide-based, so you can easily skip around using the time-lapse bar.

Funnel Hacks Intro to ClickFunnels
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Russell shows you step-by-step how to create your first funnel. 

If you’ve never used ClickFunnels before, I strongly suggest building one with him. 

It’s going to take a few tries to really get comfortable with the software, especially if it’s your first time working with a page builder. 

2. Hacking My Funnels

In this module, Russell takes you behind-the-scenes of his most successful funnels and talks about why they work so well — he really digs into the buying psychology and walks you through each page. 

FULL DISCLOSURE: all of these videos are actually FREE on YouTube, and you can watch them in-full right here:

Supplement Funnel: How Russell launched his $500k/month Diabetic neuropathy supplement.  

Info Product Funnel: Behind the scenes of the funnel Russell used for his 108 Proven Split Test Winners book

Coaching Funnel: A look at Russell’s $250k/month coaching funnel

Webinar Funnel: How Russell sells $120 tickets to his webinars

3. Fast Product Development

This module is technically a bonus that Russell added after his audience had been requesting it for a while. 

It shows you how to quickly come up with your own info product ideas. 

This is one of my favorite modules because Russell’s shows you the step-by-step process he goes through to do funnel research using Clickbank.

He also includes 4.5 hours of footage from his $5,500 live workshop. 

According to Russell, creating your own info product should be a part of everybody’s overall business strategy. 

You can always make a great living online running funnels for other people’s products (there are some great recurring affiliate programs out there, including ClickFunnels), but there are huge advantages to having you own info product. 

For one, it’s pure profit because you can sell endless copies. 

On top of that, they’re a great way to offer value, generate leads, and grow your personal brand.

4. Optin Funnels

In this module, Russell dives deep into the psychology behind optin funnels and then walks you through how to reverse engineer them. 

The first 30 minutes is pretty foundational, so if you already have some experience with funnels you might want to skip ahead. 

Russell starts with list building and other basic funnel elements like:

  • Squeeze pages vs. Pop Ups
  • Reverse squeeze pages
  • #1 Key performance indicator
  • …and more

…then he covers autoresponders before moving on to the funnels themselves:

  • Soap Opera sequence
  • Daily Seinfeld emails
  • Lead Magnet / Ethical bribe

I like that Russell uses real life examples of sales copy and subject lines from his actual funnels. 

5. Sales Funnels

Ready to make some sales?

In this 1-hour-and-20-minute module, Russell covers his favorite sales funnels. 

He breaks down the psychology first and then builds funnel for you. 

Here’s what the structure of the module looks like:

1. Types of Sales Funnels

  • Free + shipping
  • Tripwire
  • Self Liquidating Offer (SLO)

2. Sales Scripts

  • Who, What, Why, How
  • Star Story Solution
  • OTO Bump

3. Average Cart Value

4. Payment Options

5. Build A Sales Funnel In ClickFunnels

My favorite part of this module happens right around the 22:25 mark, where Russell breaks down the importance of one-click-upsells and bump offers and how they can seriously increase your average cart value. 

Again, Russell does a great job of building on concepts throughout the lesson and then showing you how to incorporate them into an actual funnel. 

6. Webinar Funnels

Russell takes you behind the scenes of a webinar that did over a million dollars.

As always, he starts by covering concepts and underlying principles before moving on to the technical aspects of webinar funnels. 

Funnel Hacks Webinar Funnels
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The highlight of this module for me was learning that Russell actually used to suck at selling live. 

Over the course of 10 years he learned how to structure his talks so that he could make more sales…and the result is his Perfect Webinar funnel.

This module isn’t as long as the others (only 50 minutes) but it’s still packed with actionable content.

7. Automated Webinars 

How can you automate your webinars?

Russell shows you in this 60-minute module:

  • The Layout of an Auto-Webinar
  • The Power: Sequencing and Automation
  • First Step: The Perfect Webinar
  • Second Step: Video File
  • Third Step: Build Out the Funnel
  • Fourth Step: Build Out the Follow-Up Sequence

8. Membership Sites

In this module, Russell shows you funnels that will convince people to join your continuity program…then he shows you how to use ClickFunnels to host your exclusive membership content. 

A continuity program like a membership site can add massive stability to your business.

In Russell’s early days, he thought he was going to have to fire all his employees, but he was able to save the day by quickly launching a $40/month membership program. 

9. Launch Funnels

Have a product to launch?

This module shows you how to launch your product with a Sideways Sales Letter:

  • Video #1: The Wow and How
  • Video #2: Transformational Education
  • Video #3: Ownership Experience
  • Video #4: The Offer

The module finishes with Russell building a Launch Funnel using ClickFunnels

BONUS #1: Traffic Hacks

Funnel Hacks Traffic Hacks
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Traffic Hacks (not to be confused with Instant Traffic Hacks) is a 1.5-hour video where Russell covers how to drive traffic in 3 different ways:

  • Facebook Hacks
  • Solo Ad Hacks
  • Media Buying Hacks

This is a nice bite-sized chunk of traffic generation strategies, but the real deal comes later in Instant Traffic Hacks, which is an entire program on its own. 

BONUS #2: Inception Secrets

Funnel Hacks Inception Secrets
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Inception Secrets tackles one nagging problem in sales and marketing: people don’t like to be sold to.


They LOVE buying!

So the question is…

“How do you get people to buy without feeling like you talked them into it?”

The answer to this question is INCEPTION: planting the idea to buy into someone’s head so that they sell themselves. 

Inception Secrets lays out Russells methods for doing this, despite the fact that the average attention span nowadays is only 7 seconds.

Russell gives you some awesome scripts like:

  • Star, Story, Solution
  • Product Webinar Script
  • Magic Bullet Script
  • …and more

Russell explains the, Star, Story, Solution Script: 

BONUS #3: Attractive Character Secrets (Email Sequencing)

Funnel Hacks Attractive Character Secrets
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This bonus module shows you how to engage people after they sign up for your email list. 

Step #1: Build out your customer avatar (your ideal customer)

Step #2: How to build a Soap Opera email sequence

Step #3: How to do daily Seinfeld emails

Check out Russell’s Attractive Character intro video here:

BONUS #4: Instant Traffic Hacks

Funnel Hacks Instant Traffic Hacks
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Instant Traffic Hacks is a full-blown traffic generation course…and you get it for FREE with Funnel Hacks Masterclass.

Russell recommends focusing on Module 2: Hacking Your Dream 100 if you’re an absolute beginner, and then gradually branching out as you explore more traffic sources. 

Here’s all the epic stuff you’ll find inside:

Module 1: Instant Traffic Hacks Foundational Lesson

  • Message to Market Match
  • Mastering ClickFunnels

It isn’t quite as comprehensive as Traffic Secrets, which you can read my in-depth review of here

Module 2: Hacking Your Dream 100

Your Dream 100 are your 100 dream clients.

Here Russell explains more about your Dream 100:

  • Your Dream 100
  • Digging Your Well
  • What To Do With Your Dream 100
  • Hacking Your Dream 100
  • Your Affiliate Center

Module 3: Media Buying Hacks

  • Where Is The Traffic?
  • Drive That Traffic To You
  • BONUS Training: How To Blow Up A Business with Media

Module 4: Social Media (Facebook) Hacks

10 lessons on everything from writing the copy, creating ads, setting tracking pixels, and more…

But if you really want to learn how to write amazing sales copy, Russell’s Funnel Scripts software is the way to go.

Module 5: Inbound Marketing Hacks

  • YouTube and SEO
  • Blogging for Traffic

Module 6: Solo Ad Hacks

  • Solo Ads
  • BONUS: Solo Ad Secrets (from Daegan Smith

Module 7: Pay Per View Hacks

  • Dominate Your Space 
  • Mastering Targets
  • Campaign Optimizing

Funnel Hacks Pricing

The only way to buy Funnel Hacks Masterclass is with Funnel Builder Secrets: ClickFunnels’ high-level software subscription package. 

Funnel Builder Secrets has 3 pricing options:

OPTION #1: 6 months of ClickFunnels Platinum Suite PLUS all the epic bonuses for $1,997.

OPTION #2: 12 months of ClickFunnels Platinum PLUS all the epic bonuses for $2,997.

OPTION #3: 12 months of ClickFunnels Platinum PLUS all the epic bonuses, and 8 ClickStart Coaching Calls for $5,997.

All price levels include…

  • Funnels Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffics Secrets Membership
  • 12 Months access to Funnel Scripts 
  • Unlimited funnels
  • 30-day money-back guarantee

Funnel Hacks Frequently Asked Questions (FAQs)

Here are some of the major frequently asked questions (FAQs) I see people ask about the Funnel Hacks offer…

In March of 2019, ClickFunnels discontinued it and replaced in with Funnel Builder Secrets.

The only way to get it is by buying Funnel Builder Secrets?

As part of the 6-month Funnel Builder Secrets package for $1,997.

Yes, it comes with Instant Traffic Hacks, an incredibly epic, comprehensive course on how to generate traffic. It’s not quite as comprehensive at Traffic Secrets, but it’s the next best thing.

There’s also an additional (shorter) Traffic Hacks bonus training that you’ll find with the core Masterclass modules.  

Yes, there’s quite a bit of copywriting advice woven throughout the core modules, and Instant Traffic Hacks comes with several lessons about ad copy. 

No, all the same stuff comes with Funnel Builder Secrets…and then some.

Funnel Hacks Reviews & Testimonials (Other Customers)

Here are some testimonials from real customers who are raving about the results they’ve gotten with Funnel Hacks and ClickFunnels.

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