So you’re curious about Russell Brunson’s Funnel Builder Secrets: the most complete, highest level ClickFunnels package available.

Then you’re in the right place.

This is the most detailed and ultimate Funnel Builder Secrets review on the web.

But the best news is that if you buy through my affiliate link, you’ll get my special Funnel Builder Secrets Bonus Experience.

In this epic review, you’re going to learn everything there is to know about Funnel Builder Secrets, including the not-so-good stuff.

Is Funnel Builder Secrets perfect for everyone?

Absolutely not!

But by the time you’re done reading, you should know for sure whether or not Funnel Builder Secrets is right for you.

Funnel Builder Secrets is just one of many packages that ClickFunnels offers, but if it ends up being a good match for you, it can be the missing piece that explodes your business.

If you’re already somewhat familiar with ClickFunnels’ packages, you might be wondering what happened to their former top-tier package: Funnel Hacks.

In early 2019 ClickFunnels discontinued that package, but it lives on as part of Funnel Builder Secrets (most of the same stuff, including Funnel Hacks Masterclass, comes with Funnel Builder Secrets).

In my honest opinion, if you want to give yourself the best shot at making money with sales funnels, it’s hard to go wrong with Funnel Builder Secrets (as long as you can afford the “above average” price tag).

But since you made it here…you might be wondering what all the fuss is about.

My goal with this review is to give you the FULL lowdown on Funnel Builder Secrets.

But before we go any further, a full disclaimer: I am an affiliate of Russell’s course and that means I make money when you purchase through my affiliate link. With that said, if you use my link, you’ll get the same awesome price as everyone else… there are absolutely NO extra fees (although I do sweeten the deal with my EPIC Bonus Experience, which isn’t available anywhere else on the internet).

Secondly, there’s something you should know about Russell Brunson, the man behind the madness:

He actually cares about his students’ success!

…and on top of that he’s one of the world’s leading experts on the science of sales funnels.

For me, that’s reason enough to get Funnel Builder Secrets, and if you already know you want to buy Funnel Builder Secrets, you can do so by clicking here.

I only recommend products that I can stand behind 100% (I already own Funnel Builder Secrets for a reason).

This epic in-depth Funnel Builder Secrets review is long, so I created a table of contents below for easy navigation to the parts that most interest you.

Let’s dive in!

What Is Funnel Builder Secrets?

As I already mentioned above, Funnel Builder Secrets is the most premium version of ClickFunnels available.

In a nutshell, Funnel Builder Secrets is EVERYTHING you need to go from absolute beginner to sales funnel master in the shortest time possible (the only thing that could make it better is The One Funnel Away Challenge, but you can get that and Russell’s Affiliate Bootcamp for only $100 buy clicking here).

Throughout his career, Russell Brunson has worked closely with monster moguls like Tony Robbins, Dean Graziosi, Marcus Lemonis, and John Reese (btw…John once made $1 million in 18 hours with sales funnels). He even partnered up with Tony and Dean to create the Knowledge Broker Blueprint.

In fact, Russell even bought John Reese’s Traffic Secrets program for just around $1 million (a course that’s included FREE with Funnel Builder Secrets).

IMPORTANT SIDE NOTE: Funnel Builder Secrets is usually sold through Russell’s webinar, so if you visit the landing page don’t be confused when he talks about “the webinar.”

Now for a quick overview of Funnel Builder Secrets before we dig in a little deeper:

Funnel Builder Secrets Overview

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When it’s all said and done,  Funnel Builder Secrets is packed to the brim with some pretty epic content.

For one, you get either 6 or 12 months of access to the CF Platinum Plan (the highest level of ClickFunnels which includes Backpack and Actionetics).

On top of that, you’re going to get:

  • Funnels Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffics Secrets Membership
  • 12 Months access to Funnel Scripts (one of my favorite Russell Brunson products that will light your sales copy on fire).
  • Unlimited Funnels Bonus (build as many funnels as you can handle)
  • 30-day money-back guarantee

If you want to go all-in with the ULTIMATE ClickFunnels package and take your funnel building to the MAX, you can add 8 ClickStart coaching calls to the deal too. This gives a ton of 1-on-1 time with a dedicated ClickFunnels coach who will answer questions and help you troubleshoot your funnels.

Now, with that said…

The Standout Pro’s And Con’s Of Funnel Builder Secrets

Here are just a few of the pros and cons that I’ve notice about Funnel Builder Secrets for myself:


  • Funnel Builder Secrets is an all-inclusive software and info course package for mastering ClickFunnels.
  • ClickFunnels subscription included.
  • 30-day money back guarantee. Give Funnel Builder Secrets a test drive and get a full refund if you aren’t satisfied.


  • Because there’s so much video content, it can feel overwhelming and be difficult to know where to start (Pro tip: start with Funnel Builder Secrets Training).
  • Some of the training videos are pretty long and could probably cover the same info in less time.
  • The price might be too high for some people (you can always opt for the basic version of ClickFunnels for only $97/month if Funnel Builder Secrets is too expensive).

Is Funnel Builder Secrets Right For Me?

Funnel Builder Secrets is targeted at:

  • Anyone who is brand new to funnel building and wants to set themselves up for success.
  • Anyone who wants to grow an email list.
  • Anyone who already runs a business and wants to take their customer acquisition to the next level (this is me…I still use ClickFunnels to promote my personal brand and fill my summits).

…but Funnel Builder Secrets is especially relevant for anyone who is in a rough patch in their business, or even whose company is collapsing.

Alex and Leila Hermosi, for example, resuscitated their crumbling business with ClickFunnels.

In less than a year (8 months to be exact), they went from the brink of disaster to a $10 million success story.

Here are a few groups that Funnel Builder Secrets will be especially relevant for:

Person #1: Someone who wants to promote a virtual summit.

Are you planning to host a virtual summit? I encourage my Virtual Summit Mastery students to grow their audience with ClickFunnels. Funnels are a great way to promote your event and increase your reach.

Person #2: An established expert.

Do you already have a well-established audience? Use the strategies in Funnel Builder Secrets to upsell them with one-click upsells and grow your audience with custom autoresponder sequences using Actionetics.

Person #3: Someone who wants to start an online business.

Are you looking to start an online business from scratch? Connect with your ideal audience by taking COLD traffic, WARMING them up, and converting them as HOT leads.

Person #4: People who want to become affiliates.

Don’t have a product of you own to sell? No problem! Use ClickFunnels to sell other people’s products as an affiliate. While you’re at it, you might as well join ClickFunnels’ affiliate program (it’s one of the best recurring affiliate programs out there with up to 40% commissions on all products and services).

Although ClickFunnels can enhance almost any type of business in any industry, it works especially well for:

  • Agencies and Freelancers
  • Network Marketers
  • Ecommerce and Informational products
  • Coaches and Consultants
  • Bloggers
  • Non-profits
  • Business-to-business (B2B) companies
  • Local businesses (dentists, real estate agents, chiropractors, etc.)

Here are a few more signs that Funnels Builder Secrets might be right for you:

Funnel Builder Secrets Is Right For You If:

  • You’re plan on using advanced features like Actionetics and Backpack.
  • You plan on running more than 20 funnels (the basic version of ClickFunnels is limited to 20 funnels).
  • You already sell your own product or service and you want to 10x your growth.
  • You will use Funnel Scripts to help you create high-converting copy.
  • You might implement an affiliate program for your business and could use a tool like Backpack.
  • The technical aspects of ClickFunnels seems overwhelming and you want extra guidance.
  • You want to seriously commit to the ClickFunnels platform and see what it’s fully capable of (there’s a reason why people rave about getting rich with ClickFunnels…and that’s because when you turn it on full blast, it turns into a serious revenue-generating machine).

Funnel Builder Secrets Is NOT Right For You If:

  • You already know how to build funnels and you don’t need to run more than 20 funnels.
  • $97/month for the basic ClickFunnels plan is all you’re willing to spend.
  • You don’t need to set up an affiliate program and/or email automation in your business.

Why You Need To Upgrade To Funnel Builder Secrets

In my opinion, there are two main reasons why you would want to upgrade to Funnel Builder Secrets:

REASON #1: You are just getting started with funnels and you want to arm yourself with a high-end package that can jumpstart your sales.

REASON #2: You’ve been working with funnels for a while now already, and it’s time to take your funnels to the next level.

Either way, Funnel Builder Secrets is not for the “casual” funnel builder…

It’s for people who are serious about succeeding online, like Drew Canole and his partner Jamel, the owners of Organifi.

When they launched their first physical product, they knew exactly who they should model their funnels after: Russell (one of the first businesses that Russell funnel hacked was his own supplement company).

Drew and Jamel’s business was already at the million-dollar-a-year mark, but they knew they could do better with a little funnel optimization…

By fully optimizing with ClickFunnels, they were able to 20x their business!

Watch Drew and Jamel’s story here:

There is one MAJOR caveat to this story, however, and that’s that Drew and Jamel hired Russell to personally hack their funnels.

You might not be able to fly Russell out for a few days, but maybe you can afford Funnel Builder Secrets.

For myself, I decided to go all-in with Funnel Builder Secrets because my personal brand business has been doing well for a few years now, and I felt like it was time to get more efficient with my funnels.

Efficient funnels can make a huge difference with promoting virtual conferences — more people attend when your funnel is fully dialed in.

If you’re at a similar stage in your business, Funnel Builder Secrets can give you the extra boost you’ve been looking for…

At the same time, Funnel Builder Secrets can take you from ground zero to full-time income just as effectively.

For instance, one of the hardest things to learn (and one of the most expensive things to buy) is quality sales copy that converts.

Here’s the unforgiving truth about online marketing: it doesn’t matter how perfect your funnel is…if the words on the page suck, it’s not going to convert.

Luckily for you, Funnel Builder Secrets comes with a software that can create killer copy for you.

Learning how to write great copy can take years…or you can just use Funnel Scripts, the copywriting software that creates high-converting copy in as little as 10 minutes.

But this is just ONE of the ways that Funnel Builder Secrets helps you overcome major funnel hacking hurdles…

You’ll also get tons of actionable training from Russell in his Funnel Hacks Masterclass.

Here’s a closer look at the massive value that’s inside Funnel Builder Secrets:

An In-Depth Look Inside Funnel Builder Secrets

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There’s a whole lot going on inside of Funnel Builder Secrets (Russell tends to over-deliver on value…I hope that’s cool with you ????).

I mentioned at the beginning of this article that Russell is one of the few online entrepreneurs and course creators that truly cares about the success of his students…

Well, the insane value inside of Funnel Builder Secrets is the perfect example of that.

Now let’s peek under the hood of Funnel Builder Secret’s incredible features:

ClickFunnels Platinum Plan: 6 or 12 Months Enterprise Account

Funnel Builder Secrets ClickFunnels Free
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ClickFunnels revolutionized digital marketing by making funnels accessible to entrepreneurs of all levels.

It’s more than just a page builder… ClickFunnels actually builds optimized sales funnels with the click of a button, including:

  • Opt-in Funnels: Generate leads and build an email list fast.
  • Sales Funnels: Sell your products with one-click upsells and downsells.
  • Membership Sites: Create a membership site in under 10 minutes!
  • Webinars / Virtual Events: Use it to promote and automate your webinars and online summits.
Funnel Builder Secrets Etison Suite
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Here’s a quick demo from Russell showing you how easy it is to create a funnel using ClickFunnels:


Want to build an army of affiliates to sell your products just like Russell does?

ClickFunnels has a tool for that… and it’s called Backpack.

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Use it to add an affiliate program to ANY of your sales funnels.

Setting it up is super easy, all you have to do is…

Step #1: Decide what percentage you’re going to pay your affiliates.

Step #2: Set up a commission plan and customize it.

Funnel Builder Secrets Backpack step 1
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Step #3: Add different levels of affiliate types (if you want to give different percentages to top sellers).

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Step #4: Add an affiliate program to any funnel using just 2 pages.

Step #5: Use the Affiliate Center Dashboard page to manage your affiliate program.

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But one of my favorite Backpack features is that you get to run contests (affiliates love a good contest).

They really pump your affiliates up to make more sales, and how you run the contests is entirely up to you.

All you have to do is send them an email about the contest, update the affiliate commission settings, and create a Contest Leaderboard on your Affiliate Area page.

Robust features like these are what makes Funnel Builder Secrets worth the price tag.


Actionetics is an autoresponder that does more than just send emails — it also tracks visitors and segments them based on the actions they take.

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With Actionetics, you can create custom follow-up sequences that boost conversions.

My favorite feature is that it rates customers based on customizable metrics.

Funnel Builder Secrets Actionetics Action Score
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Everyone in your email list gets a “Value Score,” and you can use it to keep a close eye on HOT leads.

Actionetics even lets you design your emails right inside the software, so you don’t have to juggle multiple programs if you don’t want to.

Pro tip: use Funnel Scripts to instantly create high-converting emails, then load them directly into Actionetics.

Funnel Builder Secrets Training

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Funnel Builder Secrets Training is the training course for you if you’re like, “I’m not a geek! I don’t know how to use this funnel stuff!”

If this sounds like you, then after you buy, go straight to Funnel Builder Secrets Training and press “PLAY” on the first Quickstart video (“The Death Of The Website”).

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What’s great about this course is that it gives you all the fundamentals first, then quickly ramps up the pace so that you don’t waste any time twiddling your thumbs.

For example, Module 7 is entirely dedicated to optimizing you funnels for mobile.

Funnel Builder Secrets 1 Mobile Module 7 Training 1
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Did you know that now well-over 50% of all activity on the internet now comes from mobile devices?

This is something that most funnel courses fail to address, so it’s nice to see a whole section dedicated to it.

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But this course doesn’t just explain the concepts to you, they take you by the hand and show you step-by-step how to design mobile-friendly pages.

Funnel Builder Secrets Training breaks down all the layers of a high-converting funnel into 10 modules:

  • Module 1: Funnel Overview
  • Module 2: Creating Your Offer (including the Hook, Story, Offer that’s taught in The One Funnel Away Challenge)
  • Module 3: Picking Your Funnel Strategy
  • Module 4: Copywriting
  • Module 5: Power Editor Basics
  • Module 6: Funnel Design
  • Module 7: Mobile-Friendly Funnels
  • Module 8: Integrations
  • Module 9: Launching Your Funnel
  • Module 10: Intro to Traffic Secrets

You’ll also find several “Deep Dive” sessions on The Science of Funnels, The Art of Funnels, Follow-Up Funnels, and more…

The Science of Funnels is an entire training course based on Russell’s Expert Secrets.

Funnel Builder Secrets 1 FBS Training The Art of Funnels
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And yes, it’s actually Russell himself teaching these courses…not some mystery guy or gal hidden behind a screen share…

This is my least favorite part of Funnel Builder Secrets Training, btw most of the content doesn’t feature Russell himself.

PLUS Funnel Builder Secrets Training comes with tons of additional bonus content, including over 2 dozen lessons in Funnel Hacking 201 – Spy for Profit, which shows you how to find profitable niches.

It even shows you how to take action by modeling what’s already working for other marketers.

This is the bread-and-butter of funnel hacking, and it’s how Russell and every other uber-successful funnel builder accomplishes amazing things online.

Funnel Hacks Masterclass

In Funnels Hacks, also known as the Funnel Hacks Webinar, Russell teaches over 14 lessons on how to get the most out of ClickFunnels.

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Here’s just some of what Russel covers in his Funnel Hacks Masterclass:

  • How to Build Pages and Funnels in ClickFunnels
  • Automated Webinars
  • Webinar Funnels
  • Opt-in Funnels
  • Sales Funnels
  • Launch Funnels
  • Membership Sites
  • Fast Product Development
  • Funnel Hacking
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Traffic Secrets

Funnel Builder Secrets Traffic Secrets Training