Expert Secrets Review: Is It Still A Must-Read Book In 2020?

Book Reviews

by Navid Moazzez

Last Updated:
June 24, 2020

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In this in-depth Expert Secrets review, you’ll discover how to enhance your brand and get paid to do what you love. 

Do you want to find your voice, build a tribe, and up your life at every level?

If yes, there’s no better way to get started than reading Expert Secrets.

The DotCom Secrets author Russell Brunson has done it again with Expert Secrets book, and I encourage you to read it. And guess what? It’s free!

Expert Secrets walks you through the exciting journey of building your brand and how it can ultimately benefit your business. 

As his custom is, Russell also reveals the actionable ways to attract a loyal following, who not only reads your content but also purchase your products or affiliate recommendations.

In the rest of this review, you’ll see how Expert Secrets can usher you into a new realm of expert business — with specialized skills to influence your community. If you’re a serious lifestyle entrepreneurdigital nomad or marketer, then Expert Secrets is a must-read.

Russell also shares plenty of examples and stories of how he built his loyal following. Through this loyal community, he launched ClickFunnels and has since turned it into a $100 million business.

What Is Expert Secrets?

Expert Secrets Review

Expert Secrets is the practical playbook for becoming an expert, finding your voice, creating a mass movement of people, and sharing your message with people who will gladly pay for it.

Many successful entrepreneurs and influencers like Tony Robbins, Robert Kiyosaki, author of Rich Dad, Poor Dad, Dean Graziosi (creator of the Knowledge Broker Blueprint together with Tony Robbins), and so many others have praised Expert Secrets and can’t recommend it enough. 

Robert even wrote in the forward to Expert Secrets and in his words: 

Expert Secrets is the map that will allow you to turn your specialized knowledge, talents, and abilities into a business that will work for you! This is one of the shortcuts of the new rich.”

If you want to get unstuck in business, one of the best books you’ll ever read is the Expert Secrets by Russell Brunson.

Expert Secrets provide a step-by-step plan to navigate you from where you are now to the level you want to be in your business.

What’s An “Expert Business”?

Expert Secrets Expert Business

An Expert Business is a business model that involves sharing specialized knowledge that could help transform someone else’s life and getting paid for your advice. 

An expert has a voice and knowledge to become thought leaders in their industry.

Expert Business is revolutionary — considering the impact that your message can make on someone at the perfect time of their life. It’s immeasurable!

Who Is Expert Secrets For?

Is Expert Secrets worth your time? 

Well, it all boils down to how much you value your time and whether or not you want to be more productive in life (not just in business).

If you’d rather spend weeks, months, and even years figuring out how to build a loyal community of followers that will believe, trust, and purchase your products, then Expert Secrets may not be worth your read. Don’t waste your time.

It’s also very difficult to hire people who can build a loyal following for you, establish your voice, and help you decide what products these people want. 

Expert Secrets is designed for entrepreneurs, marketers, influencers, and sales people.

The truth be told, this book has nuggets for anyone who wants to make money and impact sharing what they know. 

With the knowledge gained from reading Expert Secrets, you can easily:

  • Share your advice through telling stories
  • Generate targeted leads and followers
  • Host a webinar that people will love
  • Close high ticket products
  • And more.

Why Expert Secrets Is a Must Read Book For Any Entrepreneur or Online Marketer

Your message can change someone else’s life. 

Don’t hoard it because there’s someone out there who desperately needs to hear it.

  1. Expert Secrets is a must-read if you want to upgrade your business and earn a decent income from sharing specialized information.
  2. Online marketers who use ClickFunnels will get better results after reading this book.
  3. Entrepreneurs who are looking to build a loyal community and use that influence to grow their sales and business’ revenue.

So whether you’re a beginner who’s just getting started, Expert Secrets will teach you how to start, grow and run a successful business? 

If you already have a business, use the secrets in the book to scale your business to unbelievable levels? Now you can make an even bigger impact for good in the world?

Expert Secrets is a powerful book that provides specific, actionable directions on what you should do to share and spread your message to the right people, attract and establish a loyal community the right way, and make money while changing the world.

Although if you ignore this book, you can still succeed in your business.

The downside, though, is that you’ll miss the opportunity to change your life and other people’s lives that could have been helped. 

You’ll postpone your progress and even stop others from getting ahead in business and life. It’s that serious!

How Is Expert Secrets Different From DotCom Secrets & Traffic Secrets?

Expert Secrets vs DotCom Secrets

Russell Brunson’s first book in the trilogy, DotCom Secrets was a major hit when it was originally published in 2015. Expert Secrets was later published to shed more light on how to create a business from scratch.

Although both books are somewhat related, the scope differs. DotCom Secrets, as the name implies, is a definitive guide for starting a successful online business. 

The primary focus is on determining the target demographic, creating useful offers to attract them, and providing education and inspiration to get them to purchase your product or service.

In Expert Secrets, the secrets not only apply to online businesses but also to brick-and-mortar businesses.

The scope is broad. It introduces a new form of business model — Expert Business — which is based on sharing specialized skill sets and using the same to make an impact and money.

The DotCom Secrets book has smart advice for new businesses, whereas Expert Secrets cut across new and existing businesses. 

The latter emphasizes the need to create information products, then using it to grow your existing business — while leveraging the power of ClickFunnels (which is optional, but it makes things a lot easier).

And in Russell’s third and final book in the trilogy called Traffic Secrets (which comes out in 2020), which is the playbook for filling your websites and funnels with your dream customers (aka getting tons of traffic as the title of the book suggests).

You can read my Traffic Secrets review here in case you’re interested to learn more about Russell Brunson’s brand new book as well.

Expert Secrets Book Review: An In-Depth Look Inside

The Expert Secrets book is organized in a simple order of 5 distinct sections. It’s a total of 22 chapters full of expert secrets

In this section, we’ll dive into the book so you know exactly what you are getting. Let’s jump right in.

Section #1: Creating Your Mass Movement  

Considering the importance of a loyal community, Russell Brunson started the first part of Expert Secrets on creating your “mass movement.” 

Expert Secrets Creating a Mass Movement

In this section, the book dives into the process of attracting a target audience or fans or you can call it a tribe.

Before you can be called an Expert, you need someone or a group of people who follow you and look up to you for advice, guidance, and may even ask for your support. That’s one of the attributes of being an expert, isn’t it?

If you’re looking to create and nurture such mass movement, then you need to jump into this first section of Expert Secrets.

To create a mass movement, here are some practical steps you can take:

  • Make yourself an “Attractive Character (such as a leader, guide, or influencer)
  • Become a visionary who advocates for a future-based initiative.
  • Create a new opportunity (or vehicle) for your tribe or followers.

Remember that a ‘new opportunity’ could be products or services that will benefit your followers in achieving their desired outcome. Those who desire to become experts in their various fields can use your ideas, message, tips and tricks, and even tools that you recommend.

Three important aspects of creating a mass movement were covered in section #1. 

  • The Charismatic leader
  • The Cause
  • The New Opportunity

Let’s consider them:

i). Attractive Character/Charismatic Leader: Every skill can be learned and mastered. Not everyone is a born leader, but the mentality and skillset can be learned by anyone who follows simple rules. 

Expert Secrets The Attractive Character

Russell teaches you how to:

  • Find your target market
  • Understand the best approach to appeal to them with your product
  • Write compelling marketing messages 

ii). The Cause: Another aspect of creating a mass movement as discussed in the first section of Expert Secrets is “The Cause.” 

Expert Secrets Review The Cause

How do you get people to believe in and wholeheartedly become passionate about your cause? This could be one of the best skills every “expert” should master.

Russell understands how important and powerful this can be. Hence, he shows you the steps to take. Here, he guides you on how to introduce the opportunity to people and get them involved. 

iii). The New Opportunity:In this section, Russells shows you the right steps needed to nudge your followers in the right direction and get them all-excited about your opportunity. 

Expert Secrets The New Opportunity

Section #2: Creating a Belief

Having a belief system is good but instilling the same in your community/tribe is even better. 

As Russell proudly stated in Expert Secrets, everything hinges on belief. It’s easier to influence your followers to embrace the opportunities available to them when your beliefs are compelling and honest.

This would prompt them to consider purchasing your products or services and become brand advocates eventually. There’s no better way of getting your mass movement to ride with you than making your belief theirs.

This all-important section has 6 different chapters. The objective is to help you in creating belief in your product offering so that your followers can accept it. 

Here are the 6 different sections of creating belief in the order that it appears in Expert Secrets

1. The Big Domino: Having understood where to focus, you can educate, inspire, and convince your loyal followers to purchase your products and services.

2. The Epiphany Bridge: Have you had an “Epiphany” before? It doesn’t happen all the time — it can be a one-time experience that changes your life. It’s regarded as the lightbulb of an idea. 

Expert Secrets Epiphany Bridge

Russell shows you the practical way to leverage this “Epiphany” to get buy-in. You also learn how powerful storytelling and emotions can be when creating a mass movement of customers. 

You’ll take advantage of these tools to get customers to understand your brand and your goals.

3. The Hero’s Two Journey:How does the audience relate to your brand and story? How do you ensure they’re authentic and relevant to your community? This is where storytelling becomes a powerful tool for winning the hearts of your followers.

Expert Secrets Hero's 2 Journeys

4. The Epiphany Bridge Script: This chapter combines the Hero’s Two Journey and the Epiphany Bridge and shows you how to build a script for almost any business operation. I can’t talk about this chapter enough — it’s gold!

Expert Secrets Epiphany Bridge Script

5. False Belief Patterns: Here Russell shows you how to break customer false beliefs and embrace yours. Using an epiphany bridge, you’ll learn the simple steps of replacing false beliefs with new ones. 

Expert Secrets Book False Belief Patters

6. The 3 Secrets: This is the final section where Russell highlights the three secrets you need to know to excel in sales. That’s the epiphany script playing its role again. 

Expert Secrets Book The 3 Secrets

Section #3: Your Moral Obligation

This is an important section where Russell breaks down the process you should follow when offering new opportunities. 

He shares insights on how to better communicate with readers, how to break down barriers, and the interesting way to welcome a new reader and educate them appropriately. 

The first 2 chapters in this section include:

  • The Stack Slide:What offer do you have for your customers? What value do you bring to the table that the competition can’t even imagine? You’ll discover how to get more purchases just by answering these questions.
  • The Perfect Webinar: Webinars are perfect lead generation and sales mechanism — Russell is practically a ninja when it comes to Webinars. He lays out the plan for a perfect webinar so that you can sell your products like an Expert. 

As part of the Perfect Webinar, these 4 chapters are equally covered: 

  • The One Thing 
  • Breaking and Rebuilding Patterns
  • The Stack
  • Trial Closes

Note: There’s gold in this section. You’ll realize how much money you’ve been leaving on the table by not understanding sales. 

I’ll have to admit that I enjoyed how Russell dissects the process involved in making and presenting a sales pitch for your new opportunity. This could be an online coursevirtual summit, coaching seminars, mastermind program, etc.

No, the idea in the Perfect Webinar section isn’t primarily about selling products through webinars. 

That’s applicable, though, but the same principles can work on stage or for your eCommerce and affiliate offers. If you’re looking to improve your selling skills and become more confident, then you need to spend more time on this section.

Section #4: The Funnels 

Some people know Russell Brunson as the “funnel” guy. And he’s done a great job of teaching you how to convert web visitors into customers. 

Having learned the process involved in creating your ownmass movement by identifying your attractive character, and the new opportunity your loyal audience will enjoy, as well as how to use storytelling to sell your new opportunity, it’s time to dive into the Funnels.

The Funnels section is organized into 5 chapters, which shows you the steps involved:

  • The Perfect Webinar Model
  • The Four Question Close
  • The Perfect Webinar Hack
  • Email Epiphany Funnels
  • Epiphany Product Launch Funnels

Just like Zig Ziglar, the famous entrepreneur, and author, Russell believes that you can make money when you challenge yourself to help others. That’s why it’s beneficial to creating opportunities for people.  

Section #5: What’s Next

Expert Secrets concludes with the prompt: Fill Your Funnel.

This is where you learn how to drive targeted traffic to your sales funnels and other proven ways to jump-start your success as an expert.

Expert Secrets Book Rusell Brunson

Expert Secrets Pros and Cons

The insights, examples, and stories in Expert Secrets will benefit your business. It can help you acquire more leads for your business, sell more products.

More importantly, you can become a trusted expert with a loyal community of happy customers who are willing to follow your cause, try your new opportunities, and protect your best interest both online and offline. 

That being said, there are advantages to reading this book, while others don’t think it’s all rosy.

So let’s consider the pros and cons quickly:

Expert Secrets Pros

  • You get the book for FREE
  • Learn how to get paid for helping people in your community.
  • The knowledge in the book applies to new and existing businesses.
  • Discover the right way to tell the story that sells.
  • Share your message and become a thought leader. 
  • A step by step guide for increasing your sales

Expert Secrets Cons

  • Shipping the book costs a few dollars ($7.95 in the US or 12.95 International) 
  • The ‘secrets’ in the book must be implemented before you can see results. It requires work hard and being smart to succeed in business. If you’re not willing to put in the time and resources, the book may be worthless for you.

Expert Secrets Book Pricing

The Expert Secrets book is FREE but you have to pay $7,95 for shipping in the US or $12.95 to get it wherever you’re around the world. 

If you go through Amazon in the US, you can buy the paperback version of the book for $13.16 + shipping cost (this changes from time to time, and depends where you’re based).

That’s why you should use the official Expert Secrets sales page of Russell Brunson to save additional costs and access the bonus, tutorial videos, and tools to help you get ahead quickly.

Expert Secrets Free Book

I highly recommend getting the Expert Secrets book for free via Russell’s main site. That’s where you can grab the book free, and get some awesome bonuses from Russell as well (just pay shipping as I mentioned above).

Expert Secrets Upsell Options

The steps to get the Expert Secrets book for free are straightforward (you just pay shipping essentially, and they’ll ship the book to you pretty fast).

But it does come to the upsells, let’s go over it so you know exactly what to expect when you buy the book (I do recommend the upsells as I bought them myself, but they are completely optional and the book is great on it’s own as well)…

This is basically The Expert Secrets funnel and upsells in a nutshell:

  • Order Bump #1: You get The Black Box
  • Order Bump #2: You can get access to the Storytelling Secrets
  • One Time Offer #1: You get the Audio Books + Bonuses
  • One Time Offer #2: Instant access to The Expert Revolution System
  • Thank You Page: You gain access to the Funnel Builder Secrets (special discount to get 12 months of ClickFunnels Platinum, which is the highest plan available, and includes everything Russell and ClickFunnels have to offer, like Actionetics/Follow Up Funnels, Backpack affiliate program, FunnelFlix and much more).
Expert Secrets Upsells

You have the default offer for the Funnel Hacker Black box for $46.95, or simply opt-out and get a copy of the “Expert Secrets” book for $7.95 shipping if you’re in the US or $12.95 if you’re based in other countries.You’ll also see the $37 order form bump for their “Story Selling” training.

If you’re not ready for any of the upsells, you can ignore and download the free copy of the “Expert Secrets” book, which is still really valuable on its own.

The Expert Secrets PDF Download Version

You can get the PDF version which is available on Amazon Kindle for $6.

Expert Secrets PDF Download

Expert Secrets Book Reviews & Testimonials

If you’re still on the fence about getting the Expert Secrets book, maybe a few testimonials and reviews from real people will inspire you. 

Are you aware that hundreds of thousands of people around the world have read Expert Secrets — and have already transformed so many lives? 

Here are a few case studies and testimonials:

Ben Wilson: A Hot Dog Cart Expert

Expert Secrets Review Testimonials

After reading Expert Secrets, Ben Wilson transformed his hot dog business which he got into by accident. 

Ben Wilson got started in the hot dog business by accident. His successful furniture store went bankrupt in 2007, shortly after the crash of the housing market. He moved out of his apartment and ventured into food stamps to cater to his wife and kids.  

A little while later, he heard about someone who had a successful hot dog cart business, and he decided that he should start his own. Within a few weeks, his hot dog cart was profitable, and he was able to get off of food stamps!

Although Ben believes in sharing a lot of helpful information on his YouTube channel, he’s got a family to love and provide for. 

Before implementing the ideas and tactics from the Expert Secrets book, he’s already achieved a level of success — making over $120,000 selling hot dogs within 12 months. 

In the first 45 days after learning about Expert Secrets, Ben sold over 500 copies of his hot dog course. He still gives away his hot dog expertise on YouTube, but makes more money from packaging specialized knowledge and selling to raving customers is always more rewarding.

Ryan Stewman: Sales Expert

Expert Secrets Review Testimonial

How does it feel to be regarded as a successful loan officer in the nation, only to lose it all? Recall that in 2010, the Dodd-Frank act wreaked havoc and Ryan couldn’t renew his license. 

It was so bad that he had to move in with his in-laws after spending so much money on advertising and couldn’t get any ROI.

Ryan’s time came when a friend suggested he consider funnels. Since he couldn’t get a decent job due to a criminal background, he has only one choice — to make funnels work for him.

Russell Brunson goes into detail on what ‘Funnels’ are, how to create them, the idea behind creating a funnel instead of sending people directly to your products page and so on. You’ll find all of these in Section #4 inside the Expert Secrets book.

Armed with this knowledge, Ryan finally created a million dollar funnel in 2015 and hasn’t looked back. 

To scale quicker, he joined Russell’s mastermind group in 2016 where he learned how to build high-converting funnels the easy way using ClickFunnels. It was a lot easier to automate his sales processes using ClickFunnels. But it all began when he came across The Expert Secrets book.

Ryan is on another level of success; having sold over 5,000 books with Russell’s system. Customers who purchase his book are high-quality leads that truly believe in his cause and 413 happy customers have accepted Ryan’s new opportunity — continuity program

Garrett J. White: Expert at Waking Men Up

Expert Secrets Review Testimonials

Garrett’s testimonial of Expert Secrets proves that regardless of your field of expertise, you can succeed when you’re armed with the right knowledge. 

Garrett isn’t your typical ‘expert’ because he didn’t set out to become one. He struggled along the way to scale his business. His story is similar to mine and yours, I guess.

Although he doesn’t struggle with keeping fit and getting money, becoming a husband was tough. He’s probably missing it; how is he going to show up as a father or as a man of God?

While searching for answers to reclaim his manhood, Garrett discovered that a lot of other men were in the same boat. It was difficult for other men to gain control of their manhood after being raised in a notorious society that de-masculinizes men.

He launched “Wake Up Warrior” to help other men find solace. As you’d expect, Garrett now leads thousands of men globally on a quest of “waking up.”

With so many books on his shelf, Garrett was drowning in information overload. He only focuses on Russell’s books, especially the Experts Secrets book that taught him how to create a mass movement, find his voice, and get paid to help others.

He learned about the “New Opportunity” concept from Expert Secrets, which influenced how Garrett runs his ad campaigns. He’s recorded a 46% increase in conversion rates and traffic to his funnels.

The Epiphany Bridge concept is another striking secret that helped Garrett’s students change their mentality and belief systems. 

Just recently, Garrett successfully sold out 36 of his “Warrior Week Experience”events. About 20-25 attendees on average grace each event and ticket sells for around $10,000. 

There’s more, about 80% of his attendees (people who trust his recommendations and regard him as an expert) upgrade to his “Kingdom Experience” event. This is a 3-12 month high-value experience. Pricing ranges from $25,000 to $50,000.

Frequently Asked Questions About Expert Secrets (FAQs)

Let’s quickly go over some of the major frequently asked questions (FAQs) I see people ask about Expert Secrets before they decide to get it.

Where can I purchase the Expert Secrets book? 

The book can be purchased right here (get it the Expert Secrets book free, just pay shipping)

Can you become a ClickFunnels affiliate and promote Expert Secrets?

Yes, you can become a ClickFunnels affiliate by clicking here.

When someone buys any ClickFunnels product you’ll get 30%-40% commission.

I also highly recommend the Affiliate Bootcamp if you’d like to become a ClickFunnels super affiliate, or simply make some extra money online each month.

When will the Expert Secrets books ship?

If you live in the United States, shipping takes 5-7 days. International Shipping will take 10-15 days.

Is the “Expert Secrets” book part of ClickFunnels or is it a separate add-on product?

It’s a completely separate stand-alone product. Whether or not you use ClickFunnels, Expert Secrets is an awesome resource on its own that I highly recommend you read and implement.

My Exclusive Expert Secrets Bonuses

Below you’ll find all the details about my bonus experience you’ll get when you get Expert Secrets via my affiliate link.

My special Expert Secrets book bonuses to be announced soon.

Expert Secrets Review Summary: Is It Worth Getting The Book?

Expert Secrets is one of my favorite business books. It’s worth every time you spend reading through the 5 sections and quick-to-read chapters. 

I enjoyed the actionable advice, examples, and success stories that have inspired me to build an online business and brand that people love.

By creating a mass movement of loyal fans and customers, you’re shielding your business from downturns that usually happens in the advertising and marketing environment. 

I’m talking about the changes going on with Google Ads and Facebook Ads. You’re no longer at their mercy. Isn’t that awesome?

With your loyal fan base, there’s no need to worry about getting traffic to your website or who to share your message and product with, you just have to present the right opportunity and watch the right people pay handsomely for it. 

If you have any questions about Expert Secrets and/or any of my exclusive bonuses, please leave a comment below and I’ll get back to you.

I’m Navid Moazzez. I’m a full-time lifestyle entrepreneur, super affiliate, and creator of Virtual Summit Mastery, living my best life in Panama City, Panama and around the world. If you have any questions or comments for me, just send an email or leave a comment below!

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