This is my ultimate Deadline Funnel review.
At the beginning of this review you’ll find some quick information to figure out if Deadline Funnel is right for you.
And YES, I highly recommend you give Deadline Funnel a try if you want to discover the impact that evergreen sales countdowns can have on your ROI.
I wrote this ultimate Deadline Funnel review and guide to help you understand how it works and to see the exciting impact it can have on your online conversions and revenue.
Over the years I’ve tried several different tools for creating a sense of urgency to drive online sales. Deadline Funnel provides me and my team with a superior process for personalizing evergreen deadlines across all devices and pages.
At the end of this review, you’ll have a chance to leave your opinion about this tool and any thoughts you have about this review, so stick around for that.
This is an in-depth ultimate Deadline Funnel review. You’ll find the table of contents below for easy navigation to the parts of the article that most interest you.
Let’s get the ball rolling!
What Is Deadline Funnel?
Deadline Funnel is an innovative piece of software that allows you to give each user a unique deadline for opting into your service.
What makes this so powerful?
Deadline Funnel lets you create a genuine sense of urgency with personalized deadlines to generate more sales and grow your business.
Scarcity is a digital marketer’s best friend!
Jack Born created Deadline Funnel to help people sell their products more effectively.
He abandoned his 9-5 job at Merrill Lynch in 2001 to start making functional software for internet entrepreneurs.
His first product, AW Pro Tool, became hugely popular within a year.
Jack’s latest creation is Deadline Funnel.
Not long ago, he wanted to create an automated evergreen marketing funnel but couldn’t find any software that suited his needs.
So…he put his coding skill back to work.
Viola! Deadline Funnel was born!
Deadline Funnel boosts sales revenue buy getting the most out of the leads you already have.
Some of the biggest names in marketing swear by Deadline Funnel to boosts sales, including Neil Patel (who used it for several virtual summits with great success), Amy Porterfield, James Wedmore and many more.
How Does Deadline Funnel Work?
Are you getting the best conversion rates possible from your email subscribers?
Having a ticking clock on your offer is one of the best ways to drive users to convert.
Deadline Funnel gives each user a unique deadline fingerprint.
The deadline fingerprint allows you to follow your prospects through each phase of the marketing funnel.
Use Deadline funnel to promote…
- Product launches
- Virtual summits
- Evergreen promotions
- Special offers
- And much more!
It works the same even if you use different software for your optin forms, order pages and sales pages.
You can even personalize follow-up emails with their own specific deadline date.
I used Deadline Funnel to get get 26,000 new email subscribers and 2,100 sales for my List Building School Summit.
Jack Born even interviewed about it:
Using Deadline Funnel’s personalized countdown timer, I gave visitors the opportunity to buy an all-access pass for only $67.
The offer was only available to each user within the first 15 minutes of them navigating to the offer page.
After that the price jumped to $97.
If that same person navigated to the offer page 12 minutes later they’d have only 3 minutes left.
Tick tock, tick tock…
I was able to generate over 6-figures in sales before the summit even started thanks to Deadline Funnel.
It’s Easy to Get Started with Deadline Funnel
Set up your automated funnel fast with Deadline Funnel Quickstart.
Once you set up your campaign, just answer a series of questions and Deadline Funnel will do the rest (well…almost).
Deadline Funnel has some super helpful tutorial resources to guide you through installing the code on your landing page and and integrating with your email provider.
Why Deadline Funnel?
There’s nothing like a sense of urgency to drive people to take action.
Here are a few of the ways that you can use Deadline Funnel to create urgency:
- Create product launch campaigns and evergreen campaigns.
- Sync deadline timers across multiple pages in your funnel.
- Add countdown timers to emails.
- Track across devices.
When it comes to deadlines, timing is everything.
A one-time-fits-all deadline isn’t necessarily effective for all your leads.
Steph Gaudreau used the Virtual Summit Mastery program to gain 19,560 new email subscribers, over 600 paying customers, and generate over $50k in revenue with her first summit.
It was a runaway success!
She was so pleased with the results that she decided to host The Women’s Strength Summit with the help of Deadline Funnel.
Here’s what her funnel looked like in action:
What was Life Like without Deadline Funnel?
Before the age of Deadline Funnel, you had to manually stop the countdown clock yourself.
Either that or hire a virtual assistant to dot it for you.
If the virtual assistant messes it up, you could lose the trust of your prospects by having a bogus countdown.
Nobody likes fake scarcity!
You don’t have to worry about that sort of thing anymore thanks to Deadline Funnel.
Is Deadline Funnel Right For Me?
Deadline Funnel can help anyone increase online sales. It doesn’t matter what type of product you sell.
As long as you do business online through a website or email list, you can leverage Deadline Funnel to urge customers to buy.
Yoga instructor Anna Kaivalya used this tool to 5x her growth in 5 months!
She crushed it so hard that Ontraport awarded her with their “Ontrpreneur of the Year” award.
Author Nick Stephenson helps authors gain exposure and sell more books.
He experienced a 38% increase in sales after implementing Deadline Funnel into his marketing funnels.
Deadline Funnel Is Right For You If:
- You’d like to boost the conversions of an existing funnel.
- You use a solution like ConvertKit or ActiveCampaign for automated marketing.
- You want to create your first evergreen funnel.
- You have a webinar you’d like to automate.
- Turn visitors into email subscribers.
- You sell online courses, physical products, subscriptions, memberships, digital products, ebooks or services.
Deadline Funnel Is NOT Right For You If:
- You’ve already experienced a dramatic boost in revenue by implementing a similar countdown timer like Thrive Ultimatum and are happy with the results.
- You don’t have a product or service to promote.
The Ultimate Deadline Funnel Review
Deadline Funnel is the most advanced software for creating personalized evergreen countdown timers and syncing them across all devices.
We’re about to explore all of its top features:
- Evergreen funnel campaigns
- Product launch campaigns
- Integration with email service providers (ESPs)
- Integration with Page Builders
- Syncing across multiple pages
- Tracking across all devices
My Personal Favorite Deadline Funnel Features
Deadline Funnel deeply integrates with all of the major email service providers and page builders.
They wanted to make sure nobody was left out of all the revenue-generating fun!
Some of my favorite features are Deadline Funnel’s ability to:
- Sync their timers across multiple pages.
- Track customers across all devices using IP addresses, cookies and email addresses.
- Personalize sales copy based on how the customer navigated to your offer.
It’s time to put Deadline Funnel’s features under microscope.
Review Of Deadline Funnel Key Features & Benefits
The biggest concern that most first-time users have with a product like Deadline Funnel is how messy it will be to setup and optimize.
This in-depth demo of its features should put your worries at ease.
Deadline Funnel has an extensive Help Center full of step-by-step instructions and videos for literally every hurdle you might come across.
In this section of the review I show you how to get rolling with their core features.
Create Evergreen Funnel Campaigns
The most popular type of evergreen campaign is the “new subscriber discount.”
It goes something like this:
“Subscribe in the next eight hours and get 70% off your first month!”
“Evergreen” means that each lead gets their own countdown timer that starts when they first see the optin page.
You tell them that after eight hours the offer will no longer be available.
To effectively run an evergreen funnel, you need to stick to your guns when it comes to your deadline.
Deadline Funnel ensures that you do that.
You’d look like a fool if your “limited time offer” was still available the next day.
Here’s how to create an evergreen campaign in Deadline Funnel:
Go to “Create a new campaign” and click on the big, green “Evergreen” box.
Choose what action will trigger the deadline to start.
Finishing filling out the details of your campaign, including…
- The name of your countdown.
- When the countdown will expire.
- The URL of the sales page.
- The URL that people will be directed to if they miss the deadline.
Click the blue “Save and go to last step” button.
Copy your tracking code and add it to the pages that will be tracked. Then hit the “Finish” button!
Notice in the image below that you have the option to skip the step of copying the code. If you do this, make sure to come back and take care of it before you complete your funnel.
Create Product Launch Campaigns
Sometimes a fixed product launch campaign is all you need.
Deadline Funnel can take care of that too.
When you have a scheduled product release date everyone has the same countdown.
You can always ignite the scarcity for new buyers later on with recurring evergreen campaigns.
For now, a classic deadline campaign may be perfect for what you’re doing.
Here’s how to set up a product launch campaign:
From your dashboard, click on the “Create a new campaign” button. Then select the big, blue “Product Launch box” to start building your product launch campaign.
Add in the primary details of your campaign:
- Name your countdown.
- Give your countdown and expiration date.
- Put in the URL of your sales page.
- Select which landing page builder you use.
- What email provider do you use?
- Select the type of product you’re promoting.
Click the “Save & got to last step” button.
Install the Deadline Funnel script in your website by copying and pasting the code into the header section of your website and click “Finish.”
Your funnel will pre-populate based on the information you submitted earlier. Congrats! Your fixed calendar countdown is complete.
To test your product launch deadline, temporarily set the deadline to a date in the past. Visit the “before” URL and make sure that it redirects to the correct page.
Easy Integration with Email Service Providers
Deadline Funnel integrates with a bunch of the biggest email service providers (It’s one of its strong suites).
Easily link with…
- Keap (formerly Infusionsoft)
- And many more!
If your email provider isn’t covered by the integrations listed above, you’ll still be able to make it work by adding the Deadline Funnel tracking code to your optin page.
How To Integrate With ConvertKit
The easiest way to integrate Deadline Funnel with ConvertKit is through API integration.
Before you’re ready for API integration, you’ll need to do two things:
- Create the deadline funnel you want to use.
- Create the tag in ConvertKit that will trigger your webhook.
Here’s a quick video on how to connect ConvertKit with API integration:
Click on the “API Integrations” button on the left sidebar.
Name your funnel and input the API Key and the API Secret provided by ConvertKit.
You’ll find them in ConvertKit by going to the “Account” button in the top right corner of your ConvertKit dashboard and clicking on “Account Settings.”
Copy and paste the API key and API Secret into the appropriate boxes in Deadline Funnel.
Now you’re ready to setup the webhook for ConvertKit using the tag you already created in ConvertKit.
In the first dropdown box, select the name of the tag you created in ConvertKit that will trigger the deadline.
In the second dropdown box, select a custom field that you’ve already created or create a new one. You can always change this later. Then click “Create New Webhook.”
You’ll get a notification that looks like this:
Click to see the rule in ConvertKit that will trigger the deadline.
When the tag is applied to a subscriber, this rule will trigger the webhook.
So far you’ve…
- Created the webhook
- Created the rule that will trigger the webhook.
Now you just have to create the rule in ConvertKit that will attach all this stuff to a unique subscriber based on certain actions they take.
Set up this rule in ConvertKit by navigating to “Automations” in the main menu and the selecting “Rules” in the sub-menu.
Click “+ Add Rule”
In the example below,  “Subscribes to a form” was selected as the trigger.
Complete the process by specifying the name of the form, selecting “Add tag” as the action, and entering the name of the tag you created earlier.
Watch this video to see how to test your ConvertKit integration with Deadline Funnel.
Heck yeah! You’re all hooked up with ConvertKit!
You’re ready to use Deadline Funnel’s features right inside your email campaigns.
Don’t worry, they has detailed resources on how to…
- Add an email link to your ConvertKit email.
- Add an email countdown code to ConvertKit.
- Add a dynamic date and time to your ConvertKit email.
Add Countdown Timers to Your Emails
One of things that makes Deadline Funnel so unique is not only do you get to add countdown timers to your emails, but you’re able to create unique deadline message for each subscriber.
The more you can personalize you campaign, the better it’s going to convert.
Rather than having your email say the same generic “Your offer expires in 48 hours,” you can create deadline text that’s unique to that person or segment.
It’s as easy as adding a special merge tag in your email placeholder.
When the email is sent, it’ll arrive with each subscribers’ special deadline message.
Adding the Email Timer to ActiveCampaign
With Deadline Funnel, you can add email timers to Active Campaign and trigger a deadline for customers at any point in your sales funnel.
After you’ve created a deadline funnel, go ahead and copy the Deadline Funnel code into your email wherever you’d like the timer to be displayed.
Next it’s time to start a deadline in your automation.
Add your Deadline Funnel webhook to your automation wherever you’d like the deadline to begin.
You can easily integrate a Deadline Funnel evergreen countdown with ThriveCart.
Here’s a quick video that walks you through the process:
ThriveCart is one of the most high-converting and cart platforms available.
Installing it can boost the revenue flowing through your affiliate campaigns, sales funnels and cart pages.
They make it easy to track your success with live detailed statistics for your entire business.
Read my full in-depth ThriveCart review here.
Easy Integration With Page Builders
API integration with your page builder is a breeze with Deadline Funnel.
You’ll need to finish setting up your evergreen campaign before you’ll be able to link to
Once the setup process is complete, tracking will begin whenever a lead submits a
How to Integrate Deadline Funnel with
First you’ll need to set up the web hook.
Navigate to “API Integrations” in your dashboard and select the “Add New Integration” button. Then click “Actionetics /
Copy the webhook URL that displays in the box.
Scroll down the page and click “Manage Your Funnel Webhooks.”
Click “+ New Webhook.”
Paste the webhook URL you got form Deadline Funnel into the box.
Select “contact_created” for the “Event” and click “Create Funnel Webhook.”
You did it!
When a user submit the
Read my full in-depth Click Funnels review here.
Add Countdown Timers To Your Landing Pages
Deadline Funnel allows you to customize your timers with different styles so that they blend with your brand’s emails and landing pages.
In my opinion, the styling options are too limited.
You do, however, get to choose between several different timers, including inline timers for your landing pages or a floating bar that follows visitors as they scroll through the page.
How to Add a Floating Bar Timer with Thrive Architect
Thrive Architect is a page builder for Wordpress websites that’s made by Thrive Themes. I use it on this website and for all my virtual summits.
Open you Thrive Architect editor, drag a “Custom HTML” element onto the page.
Return to your Deadline Funnel dashboard and navigate to “Tracking Code.” Copy the tracking code for your countdown.
Paste the tracking code in the Custom HTML box and save your changes.
Add the URL of your Thrive Architect page into your funnel steps. Select “Display a floating bar” and click “Save.”
Awesome! You countdown timer should now display on your published page.
Track Users Across Multiple Pages and Devices
Deadline Funnel tracks customers with through email addresses, cookies and IP addresses.
When someone opts into your funnel on the computer at work and then reads the next email on their phone at home, Deadline Funnel knows they’re tracking the same person.
Their unique countdown will stay consistent with their original opt in time.
Deadline Funnel Support & Documentation
During working hours, Deadline Funnel has live chat support, and they’re usually pretty good about responding immediately.
Their hours for chat support are 9am to 6pm EST as well as email support on weekends.
If you’re working on your funnel in the middle of the night, you can always create a standard support ticket and they’ll get back to you the next day.
But what if chat support isn’t enough to clarify all the questions?
When this happened to John Shea of No Shame Income, Deadline Funnel scheduled a Skype call with him for the next day.
Their help center and knowledge base resources are incredibly thorough.
Deadline Funnel’s detailed articles explain how to integrate with all of the 55 pieces of software that they’re compatible with.
The resources on how to set up campaigns, track, test and use all of their advanced features are equally exhaustive.
Top Ways To Use Deadline Funnel In Your Business
Use Deadline Funnel to a simple yet powerful tool that can increase your sales without even needing more traffic or leads.
Your business isn’t reaching its full potential if you aren’t creating a sense of urgency to buy your product.
Deadline Funnel takes customers who are interested and turns them into buyers.
Use Deadline Funnel to:
- Increase ticket sales to your virtual summit or webinar.
- Create a sense of urgency to sell more products.
- Build high-converting evergreen campaigns.
- Boost sales without even doing a product launch.
- And much more!
Here are some of the ways that entrepreneurs like you have used Deadline Funnel to grow their business and improve their lives:
- Melyssa Griffin gets consistent profits without products launches thanks to Deadline Funnel.
- David Charrier used Deadline Funnel to go from being a part-time nurse to a full-time online entrepreneur.
- Nagina Abdullah was able to transition from blogging to coaching and consulting.
- Jasmine Star shocked herself by selling $1,800 worth of passes to her Insta180 webinar in just 21 hours.
All of these entrepreneurs used Deadline Funnel to create a sense of urgency and drive sales.
You can too!
Deadline Funnel Pros and Cons
- Customizable countdown timers.
- Integrate countdown timers through a WordPress plugin, pixels or API connection.
- Setup multiple campaigns for different products and sales pages.
- Automatically adjusts for time zone differences.
- Tracks prospects from device to device.
- Simple Testing and Quickstart Setup
- Works across different sites if your optin page is on a different site than your sales page.
- Integrates with all the most popular marketing software: landing page builders, email service providers and payment software.
- Cloud-based so you don’t have to mess around with plugins if you don’t want to.
- Exceptional live support so you can get your automated funnel up and running in no time.
- You can only use one type of countdown timer design per campaign.
- Can’t save design templates for future use.
- No precise timer color customization with CSS.
Deadline Funnel Alternatives
Deadline Funnel is a step or two above most other options for building evergreen countdowns for funnels.
It beats the competition in two main departments:
1. Software integration
2. Personalization / customizability
There is one product that comes close, but it has two major drawbacks:
1. Limited email integration capabilities.
2. It only works with Wordpress sites.
Deadline Funnel Vs Thrive Ultimatum
Thrive Ultimatum is a countdown timer plugin for WordPress, whereas Deadline Funnel is a hosted solution.
You can purchase Thrive Ultimatum as part of Thrive Themes entire suite of tools or purchase it separately for a one-time fee.
Here are Thrive Ultimatum’s pricing options when buying it solo:
- One website (unlimited timers) $97 one-time fee
- Five websites (unlimited timers) $147 one-time fee
- Use on client websites $47/month
Deadline Funnel doesn’t offer a one-time fee option — they only do monthly/annual subscriptions.
Thrive Ultimatum doesn’t have every feature that Deadline Funnel has, but it does have most of them.
Thrive Ultimatum Pros
- Fixed deadline or evergreen countdown (just like Deadline Funnel).
- 30-day money-back guarantee.
- Unlimited countdowns.
- Drag ‘n drop visual editor.
- Timer color customization with CSS.
- Embed the countdown into your website pages literally anywhere you want.
Thrive Ultimatum Cons
- Lacks many of the email integration features that Deadline Funnel has such as additional tracking features.
- Can’t embed countdowns within emails.
- Not as many customization options as Deadline Funnel.
- Only works with with WordPress sites.
Which One Is Better For You, Deadline Funnel or Thrive Ultimatum?
Thrive Ultimatum is somewhat comparable alternative to Deadline Funnel as long as you only want to use it on your Wordpress website.
That said, I personally have found Deadline Funnel to be more accurate and you can do a lot more with it, especially when it comes to your email marketing.
If you’d like to embed your countdowns into emails or use them on non-Wordpress sites, your out of luck.
If you can afford it, I would highly recommend you go with Deadline Funnel. You can try it free fore 30 days here.
Deadline Funnel Pricing
Deadline Funnel has three pricing categories based on the number of leads per month and the number of campaigns you can run at a time.
Deadline Funnel Pricing Options
If you aren’t sure which plan to choose, Deadline Funnel recommends starting with the Freelance plan. You can always upgrade at any time with the click of a button.
Here are the three pricing plans broken down:
- 3 campaigns
- 1000 leads/month
- Email and chat support
- Unlimited campaigns
- 10,000 leads/month
- Priority email and chat support
- Unlimited campaigns
- 100,000 leads/month
- 5 Client accounts (ideal for agencies)
- Priority email, chat, phone support
Deadline Funnel determines the number of leads by counting how many subscribers flow through your evergreen campaigns.
A campaign starts when someone subscribes to your list.
If you go over your leads limit for the month they will send you an email letting you know that you need to upgrade.
Deadline Funnel Free Trial
On their website, Deadline Funnel offers a 14-day free trial to everyone, but you aren’t just anyone.
You’re lucky 😉
I asked Jack and his team if they could give a full free 30-day trial of the Pro plan to my readers.
They said yes!
Deadline Funnel FAQ
Here are all the major frequently asked questions (FAQs) I see people ask before they buy Deadline Funnel.
Deadline Funnel Customer Reviews
Here are some Deadline Funnel reviews and testimonials from other users of this awesome tool:
Deadline Funnel is without a doubt one of the few pieces of software that we use in all phases of growth and I can’t see us stopping anytime soon. We’ve brought in probably $5 million in business since we started using i\t. It’s a powerful tool and something I really believe in.Chandler Bolt, Founder of Self-Publishing School
Deadline Funnel just magically knows what to do. When there are emails that go out…and on a sales page…it’s always present. It’s on everything we use.Susie Moore, Publicity Expert
Deadline Funnel…check it out…use it if you use any of the autoresponder services like Infusionsoft or Ontraport and turn up the sales on your funnels. They’ll go crazy. Scarcity. Check out this tool.Chris Bigelow, Monster Development
I am extremely satisfied with Deadline Funnel. It makes every evergreen countdown reliable and ethical. Secondly, it has an amazing, amazing support team that answered every question I had in 12 hours even if it was the weekend. And also it helped me increase my conversion rate with emails by over 60%.Ciprian Soleriu, Host of Launch With Partners Summit
I used Deadline Funnel to achieve over 100% improvement in converting email sales. It’s allowed us to hire faster and scale the product faster, which is great. Again, thanks so much. I look forward to future updates. You guys are crushing it. Thank you.Justin McGill, LeadFuze
The Bottom Line: My Deadline Funnel Review
Thank you for taking the time to read this in-depth Deadline Funnel Review and demo.
This awesome tool turns average marketing funnels into exceptional marketing funnels.
It’s a simple concept: scarcity = sales.
They help you leverage this idea to its fullest potential.
The fact that it’s fully automated is icing on the cake.
Use it to take the easy route to boosting revenue and accelerating the growth of your business.
Considering the amount of money in additional revenue that Deadline Funnel is proven to be capable of bringing in, it really is a no brainer to at least give a shot.
After all, you have a 30-day, no-risk free trial when you purchase through my affiliate link.
By the time your 30 days are up, my guess is you’ll have a hard time convincing yourself not to keep it.
Is Deadline Funnel one of the best marketing products for creating scarcity?
Let me know in the comments below how Deadline Funnel stacks up against other evergreen campaign solutions!
Want to learn more?