ConvertKit Review 2022: The Best Email Software For Creators?

by Navid Moazzez
Updated January 31, 2022

This is my in-depth review of ConvertKit email marketing software. And YES, I would recommend you get ConvertKit if you’re just getting started with email…

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This is my in-depth review of ConvertKit email marketing software.

And YES, I would recommend you get ConvertKit if you’re just getting started with email marketing.

I would also recommend it if you’ve been running your small business for some time, and you don’t need a more advanced marketing automation and email marketing service (you’ll find out all the details in this in-depth ConvertKit review + an extended free trial to get started).

I wrote this ultimate ConvertKit review and guide to help you understand how ConvertKit works and the exciting things you can achieve with it, including the pros, cons, and much more.

Over the years I’ve tried many different email marketing providers, and ConvertKit is hands down the easiest to use if you’re just getting started with email marketing automation. 

At the end, you’ll have a chance to leave your own opinion of what you think of ConvertKit and this review so stick around for that.

This is an extensive in-depth ConvertKit review, and you’ll find the table of contents below for easy navigations to the parts you’re most interested in.

So without further ado, let’s get into the review.

What Is ConvertKit?

ConvertKit is a powerful email marketing software that’s created primarily for online creators such as bloggers, video creators, podcasters, freelancers, consultants, and other businesses that are building relationships with their audience.

You can use ConvertKit to create sign-up forms, build your email list, send personalized emails to your subscribers, and set up automations that works while you’re asleep.

ConvertKit didn’t start off as an email marketing software but publicly as a Web App Challenge which Nathan Barry announced on his blog on December 31, 2012.

The web app earned $6,000 in 6 months which made Nathan to fully launch the web app as an email marketing app in 2013.

Nathan is a good listener and only creates content, software, or live events that make people happy.

To prove it, a few months back, the company name was rebranded as Seva, but after listening to their audience and the online creators’ environment, it’s reverted back to ConvertKit

From a humble beginning, Nathan Barry and his team grew ConvertKit to over $1.04 million in monthly net revenue with well over 19,700 active customers. 

I’m sure that some of the influential online marketers and creators that you follow and read their blogs are using ConvertKit. For example, Pat Flynn, Joanna Wiebe, Mariah Coz, Derek Halpern, Neil Patel, Christie Inge, and so forth.

Reasons Why Online Creators Switch To ConvertKit

Even though there are more popular email marketing tools than ConvertKit, I noticed that online businesses and marketers who have been using those ‘other’ providers for years switched to ConvertKit.

Here are a few reasons I came across:

1. Increase email deliverability rate

If you’re wondering why, here are a few reasons:

One reason why online marketers and creators are switching to ConvertKit is because it offers a high deliverability rate.

Deliverability rate measures the ratio of the number subscribers who receives your email compared to the total number of subscribers whom you sent the email to.

ConvertKit Review Email Deliverability
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For example, if you sent an email to 3,000 subscribers, how many of them received it? That’s what deliverability rate measures.

To prevent your emails falling into the “spam folder,” ConvertKit recommends you use simple designs or basic designs.

That’s why ConvertKit has a collection of simple email templates that are not heavy on images and graphics. 

2. Subscriber tagging functionality

Since many tools don’t offer this functionality, it’s easy for creators to switch to ConvertKit.

ConvertKit makes it really simple to tag subscribers right on the “Subscriber” page via Bulk actions, inside the subscriber profile, or when they click links in broadcasts and sequences.

The goal is to drill-down on subscribers with similar interests so that you can send targeted messages to them and get results.

3. Visual automation builder

This is probably why some of my friends switched to ConvertKit.

Being able to create emails that goes out automatically to subscribers when specific actions are triggered is awesome. 

With the ConvertKit’s visual automations builder, you can set up rules and let the app do the work. It’s the simple.

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ConvertKit’s Big Mission

According to Nathan Barry, the company has an exciting mission:

We exist to help creators earn a living online.

What’s a creator? A creator might be a blogger, author, maker, YouTuber, poet, painter, musician, podcaster, chef, designer, or teacher. What binds the creators we serve together is that they make a living doing work that matters, and they earn that living online.

If this mission doesn’t pique your mind, then you don’t have to continue reading because the ‘essence’ of its existence is to help online creates make a living doing what they love.

On the other hand, if this mission aligns with your business culture and ethics, then you should seriously consider ConvertKit as your email marketing tool.

Is ConvertKit Right For Me?

It’s a bold question to ask and a good one at that.

Many people believe that ConverKit has all the features they require in their email marketing career. How true is this claim? 

So who is ConvertKit for and who is it not for?

Let’s cover this quickly below so we can move onto the good stuff in the in-depth ConvertKit review.

ConvertKit Is Right For You If:

  • You’re a professional blogger, a website owner, or an author.
  • You’re are a podcaster.
  • You’re creating videos to reach people on YouTube and other platforms.
  • You have beginner or intermediate marketing skills.
  • You create, launch, and sell digital products.
  • You want to build a loyal community that supports you.
  • You want a simple and powerful email marketing solution.
  • You use landing page builders and membership platforms that you can integrate with ConvertKit.

ConvertKit Is NOT Right For You If:

  • You don’t create any form of online content (e.g., blogs, summits, videos, podcast, etc).
  • Your business can survive without email marketing.
  • You need very advanced email marketing automation and CRM features.
  • You don’t want to build a community.
  • You have zero technical skills for customizing opt-in forms and landing pages.
  • You don’t own a blog, a website, a YouTube Channel, a Podcast channel, and you don’t want to.

The Ultimate ConvertKit Review

For this ConvertKit review, I want to make it as actionable as possible so that see how it works in real life. In this section, I’ll go over some of the things I like about ConvertKit and why I used it when I was just getting started in my online business.

I will also share ConvertKit alternatives and compare other email marketing tools to help you make an informed decision.

My Personal Favorite ConvertKit Features

Before I dive into the full ConvertKit review, I just wanted to take a moment and share my personal favorite ConvertKit features.

Here they are:

  • The intuitive interface is easy to use and allows me to easily customize opt-in forms and landing pages.
  • It’s easy to navigate through the dashboard even if you’re new to email marketing.
  • I can segment my email list based on user interests and how they subscribed to my list. For example, if I run a Facebook ad and I get email subscribers, I can place them on a different segment.
  • ConvertKit is fairly affordable compared to other options. Yet, I get all the automation and segmenting capabilities that most expensive email service providers lack.
  • Easy and detailed reporting helps me to keep track of how things are going, my open rates, click-rate, and opt-in conversions.
  • The simple workflows via Automation allows me to set rules for sending out specific emails when a subscriber or customer takes a particular action.
  • The drag-and-drop sequence builder makes it easy to create personalized automated emails to get more subscribers while scaling my business.
  • ConvertKit is subscriber-centric. That means I’m able to organize my subscribers from one list with segments and tags.
  • Easy concierge migration make it easy to switch from another email software to ConvertKit without losing a single subscriber or data.
  • ConvertKit answers my questions, host live training, conduct weekly workshops and calls on phone just to make their customers happy.
  • The text-based email allows me to add a personal feel to my messages and prevent spam filters. This increases open rates and click through rates.
  • Email deliverability rate is pretty high when I send emails with ConvertKit.

There are many more useful features and ConvertKit is getting better and better over time as well.

That being said, let’s dive into a more in-depth ConvertKit review and take a look at some of the key features and benefits in more detail.

Review Of ConvertKit Key Features & Benefits

Are you excited to dive in deeper to some of ConvertKit’s awesome features and benefits?

This ConvertKit review is based on my personal experience as I’ve used it in my business, and I still have an account I use for one of my lists as a backup to my main ActiveCampaign account.

The goal with this review is to provide as much information to you so you can make an informed decision.

Once you become a user, here are some of the features you can access instantly.

More features are being added periodically to ConvertKit, and I will make sure to update this ConvertKit review from time to time to make sure it’s relevant to you (this one was updated November 2018).

1. ConvertKit Email Automations

Easy to use email automations is one of the defining factors that makes ConvertKit to stand out from the crowd.

If you set it up properly, automations will help you to automatically send targeted messages to your subscribers when specific actions or events are met.

ConvertKit has created simple but powerful automation that has unique workflows to grow your profits and revenue through email marketing.

Automation allows you to send timely and targeted content or offer to your subscribers by simply creating automated funnels. I’ll show the options available for automation in ConvertKit.

Here’s exactly how an automation works:

To begin setting up your automations, you head over to the automations page in ConvertKit.

ConvertKit Review Visual Automations
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If this is your first automation system, then you can watch the video on the page for a quick instruction.

Next, click on the “New Automation” button at the top right side of the page.

You’ll land on this blank page.

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Next, you need to use Visual Automations to add some text and triggers to your automation.

Visual Automations

Visual Automation is your map that shows exactly what happens to a subscriber that signs up, where they should start, and what sequences should be sent to them based on their interests. 

ConvertKit Visual Automation Builder
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Depending on how you set it up, automations allows you to send specific emails to your audience and customers based on the action they’ve taken.

ConvertKit Review Visual Automations
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Behind ConvertKit sequences, you can use events, actions, and conditions as building blocks to successfully create your automation emails.

Go ahead and select the first entry point, click the (+) button on the side to enable you add more entry points.

These follow “OR” logic, which means, if  “this form or this tag” is triggered, the events that will drive the automation will begin for that subscriber.

That’s what automation rules let you achieve.

ConvertKit Review Automation Rules
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For example, a subscriber who subscribes to the form on your blog can be the basic entry point.

Also, you could have another subscriber who receives a tag after buying your product. This tag could then trigger the automation as well. You can add as many rules as possible.

ConvertKit Review Automation Rules
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Automation rules work in various situations but what it can do using Visual Automations is limited.

After creating the automation, the next tab is rules. You can even create multiple points entry in the visual automations.

Since you have more options, you don’t have to stick to one entry point per automation.

Depending on what you want to achieve, you could add multiple entry points by simply clicking the (+) next to your initial entry point.

ConvertKit Review Visual Automations
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To add even more entry points, click the (+) button, feel free to add up to 5 entry points in an automation.

ConvertKit Review Visual Automation
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Behind ConvertKit sequences, you can use events, actions, and conditions as building blocks to successfully create your automation emails.

ConvertKit provides an easy-to-use interface. Once you’re able to manage your email campaigns with Automation, you can then use tags to segment your subscribers at a deeper level.

As an example, you could tag subscribers automatically if they open your ‘welcome email’ and click on the link within the body.

In turn, this action will trigger specific events to happen such as free trial to your software, subscription to your online course, and so on.

ConvertKit Review Visual Automations
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Navid’s Note:

I like how easy you can navigate between creating individual email messages and building email automations. It’s seamless!

The visual automation builder is one of ConvertKit’s absolute best features, although there are still certain limitations. Sometimes it takes a few extra steps (or “hacks”) to create more advanced email automations.

2. ConvertKit Opt-In Forms & Landing Pages

To drive your email marketing campaign and start adding subscribers to your list, ConvertKit has a wide array of high-converting templates you can choose from.

The form builder makes it really easy to create attractive opt-in forms and style your form.

Once you’re done, copy the embed code and place it on your website.

Begin by selecting how you want to gather subscribers:

ConvertKit Review Optin Forms