23 Best Sales Funnel Software, Builders & Tools (2023)

Digital Marketing · Reviews
by Navid Moazzez
Updated December 10, 2022

Choosing the right sales funnel builder is essential to your business. From creating your funnel pages, to collecting qualified leads and generating sales, the best sales funnel software can help you achieve your goals. In this guide, I ranked and reviewed the 20+ best sales funnel builders, along with my top 5 choices, so that you can pick the best one for you.

Best Overall



A very popular all-in-one marketing platform that gives you everything you need to run your online business with ease.

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All-In-One Marketing Suite



Kartra is a powerful all-round marketing software platform that simplifies every aspect of your online business.

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Best For WordPress

Thrive Suite


A suite of premium WordPress tools to create awesome websites, build landing pages, and make your business thrive.

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Best for Ease-of-Use



A great and easy-to-use landing page builder to create your sales funnels page by page to market your business.

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Best for Beginners



A fast and simple all-in-one marketing suite that has everything you need to launch, grow, and scale your online business.

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This is the ultimate guide to the best sales funnel software and builders.

A solid sales funnel builder is an essential tool to use in any online business.

A high converting funnel is really something you can’t do without if you want to market and sell your products online, and do it at scale.  

Online business owners have known this for quite some time now, and that’s why sales funnel builders have grown in popularity in the past few years, and will continue to do so for some time to come.

But with more choice, comes more confusion.

How are you to navigate all the options out there?

How can you pick the best sales funnel builder and software for you and your business?

This is what this in-depth guide is all about. 

It’s the result of my experience managing all kinds of sales funnels for my online business. It’s my best advice to help you choose the best platform for your needs.

Excited? Then let’s get started!

What Are The Best Sales Funnel Software And Builders?

Picking the best sales funnel software is really a tough call.

There’s a lot that goes into play in this decision, and I’ve got further resources below to help you along the journey.

The first is a comprehensive list of 23 among the top sales funnel builders out there, each briefly reviewed and described.

You’ll see that my top recommendations are ClickFunnels, Kartra and Thrive Architect.

There are also some new sales funnel tools like Groove.cm that I think will be really good as they improve over time.

More on those below: but those are definitely options that stand out in this list, and are tools I’ve used time and time again to grow my business to where it is today. 

Following the reviews is a list of questions and insights on all things sales funnel builders. 

I’ve condensed all that I know about these essential tools into one massive guide.

This is it.

So without further ado, let’s look at the best sales funnel builders for 2023 and beyond

Sales Funnel Builders Comparison Guide

Here are my picks for the 23 sales funnel software tools and builders to use to create your sales funnels.

After the quick navigation, you’ll find an in-depth review of each tool. Enjoy!

  1. ClickFunnels
  2. Kartra
  3. Thrive Architect (by Thrive Themes)
  4. Groove.cm
  5. LeadPages
  6. ThriveCart
  7. SamCart
  8. PayKickstart
  9. Instapage
  10. Landingi
  11. Unbounce
  12. Systeme.io
  13. ConvertKit
  14. Divi
  15. Elementor Pro
  16. GetResponse Autofunnel
  17. Convertri
  18. Kajabi
  19. Wishpond
  20. CartFlows

1. ClickFunnels

Best Sales Funnel Software - ClickFunnels
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If you’re an online marketer or entrepreneur, chances are you will have heard of ClickFunnels at some points.

As far as sales funnel builders go, it’s pretty much the industry standard.

Its features in this realm are second to none. With it, you can easily create functioning (and advanced) funnels with a click of a button. 

It allows you to customise your pages, send and collect emails, and so much more.

What’s even better is that unlike many other tools, ClickFunnels is a real ‘all-in-one’ solution.

You can manage all of your funnels, email marketing and much more, all in one place. 

The platform is used by thousands of marketers, and it really does perform really well in a variety of situations, even the most complex ones.

That being said, it has so many features, mastering all of them might take some time, and could ultimately be somewhat distracting.

The price point, lastly, isn’t particularly cheap: ClickFunnels is definitely an extremely capable tool, but all of that power does come at a cost.

You can check out my full review of ClickFunnels here.

Who Is ClickFunnels For?

ClickFunnels is a great ‘all-in-one’ solution for quite advanced users who need a powerhouse of marketing features at their disposal. 

As far as sales funnel software goes, it’s probably the best in the game. 

It’s suitable for all kinds of businesses, but the quite hefty price and the slightly steeper learning curve make it fairly unsuitable for beginners. 

Key Features of ClickFunnels Sales Funnel Builder

  • Simple Drag and Drop Builder
  • Pre-built customizable templates
  • Affiliate management software
  • Membership site creator
  • A/B Split testing
  • Email and Facebook Marketing Automation
  • Advanced customization tools
  • FunnelFlix” training resources
  • Also offers a Wordpress plugin


  • Great ‘all-in-one’ solution
  • Easy to use “drag n drop” page builder
  • In-depth analytics with A/B split testing
  • Great marketing features overall 
  • Good email automation tool (“Follow-up Funnels”). Other email providers can also be integrated.
  • Funnels can be shared (with other ClickFunnels users)
  • Mobile responsive
  • Great training and knowledge-base


  • Steeper learning curve if you want to master all of its functionalities
  • Doesn’t support third-party hosting
  • Expensive for ClickFunnels Platinum Plan, especially for beginners
  • Lower plan has some limitations
  • No 24/7 support


ClickFunnels offers a 14-day free trial. 

When that is over, you have two different plans to choose from, each billed on a monthly basis. 

The main difference lies in the number of funnels and pages you can create with each plan. 

One thing to note is that with both plans you can share funnels with others. 

Best Sales Funnel Builders - ClickFunnels Pricing
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Standard Plan: $97/month (20 funnels and 100 pages max). No “Follow-up Funnels” feature.

Platinum Plan: $297/month (unlimited funnels and pages).

You can get started with a free 14-day trial period, then decide if you want to continue using the sales funnel builder.

Best For Sales Funnels
Free 14-Day Trial

ClickFunnels is a popular all-in-one sales funnel and marketing platform. It gives you everything you need to market, sell, and deliver your products and services online – without having to hire or rely on a tech team.

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I earn a commission if you click this link and make a purchase, at no additional cost to you.

2. Kartra

Best Sales Funnel Software - Kartra
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Not many tools can basically cover all your marketing needs in one place.

Just like ClickFunnels, Kartra is one of those platforms. The two tools are often compared, but there are some key differences.

ClickFunnels is much more focused on funnels alone, while Kartra is a real ‘swiff-knife’ full of features.

The best thing about it as a sales funnel software is the ease with which everything connects.

You can build the pages in the funnel, link them together, segment your customers, track your results and much more, all under the same roof.

There’s basically no need for third-party software: it’s not surprising that Kartra doesn’t offer a long list of integrations with other tools!

Who Is Kartra For?

Kartra is a suite of tools that combines a variety of functions.

All its capabilities are very well linked together, making it one of the best all-in-one solutions out there for building and running sales funnels.

If you wanted, you could basically use Kartra to run your whole business and probably won’t be disappointed. 

The pricing plans are a little costly, but that’s quite justified by the enormous amount of stuff you get, even at starter level.  

Key Features of Kartra Sales Funnel Software

  • Drag-and-drop page-builder
  • Sequence builder
  • “IF this / THEN that” automations
  • Incorporates email marketing platform
  • Lead tagging and segmenting
  • “Plug and play” pre-made funnels
  • Import and export campaigns
  • Campaign marketplace


  • Great ‘all-in-one’ platform
  • Pro-looking templates for pages in the funnel
  • Will host videos (but check your plan’s max bandwidth)
  • Great knowledge-base (“Kartra Academy”)


  • Not the simplest tool to use overall
  • No bulk uploading
  • Limits video bandwidth usage
  • List of third-party integrations is still quite limited (but it’s growing)


Kartra offers four different plans with either monthly or annual billing (25% discount).

Interestingly, the “Kartra Funnels” comes standard in every plan, even the lowest ones.

The main differences between each tier are in the number of leads you are allowed.

The lowest “Starter” plan has limitations on the max number of pages and products you are allowed.

Here’s a full breakdown of Kartra’s pricing structure:

Best Sales Funnel Builders - Kartra
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Starter Plan: $99/month or $79/month (billed annually). Max 2,500 leads, 100 pages and 20 products.

Silver Plan: $199/month or $149/month (billed annually). Up to 12,500 leads, unlimited pages and products

Gold Plan: $299/month or $229/month (billed annually). Up to 25,000 leads, unlimited pages and unlimited products

Platinum Plan: $499/month or $379/month (billed annually). Max 50,000 leads, unlimited pages and unlimited products.

 You can get started with a free 14-day trial period, then decide if you want to continue using the sales funnel software!

All-In-One Marketing Suite
14-Day $1 Trial

Kartra is an all-round marketing software platform that simplifies every aspect of your online business.

Try Kartra My Review
I earn a commission if you click this link and make a purchase, at no additional cost to you.

3. Thrive Architect (by Thrive Themes)

Best Sales Funnel Software - Thrive Architect
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Thrive Architect, in essence, is a Wordpress Plugin that helps you build web pages exactly as you want them, without using the default Wordpress editor (my site is built with it).

It’s a ‘WYSIWYG’ (What You See Is What You Get) tool: it allows you can make changes to your pages and see them ‘happen’ in real time, just like painting on a canvas. 

So why does it appear in a list of the best sales funnel software?

Great question. You see, what Thrive Architect lets you do is to create professional looking pages. When those pages are linked together, you get a powerful sales funnel.

And with Thrive Themes being one of the best players out there when it comes to page editors (and now also theme builders), it simply had to be featured in this list. 

There is one difference with tools like Kartra or ClickFunnels, though.

Those platforms are built to be ‘funnel builders’: once you create your pages, you are able to build your whole funnel inside the software and have all the elements you need at your disposal.

With Thrive Architect, you will need to ‘link’ the pages together yourself, which requires a little work and the help of other integrations (such as email marketing platforms and shopping cart software).

But this doesn’t mean the funnels you build with Thrive Architect will be less effective: quite the opposite.

You have total control and the flexibility this type of solution gives you is much greater than what you get in all-in-one solutions. 

One final note: the pricing for the ‘full’ Thrive Membership (which includes Architect) is incredibly low for all the tools you get. It’s definitely an option to consider. 

Who Is Thrive Architect For?

Thrive Architect is a great option that will probably come in handy at some point in your business, even after you’ve created your funnels.

Their page builder feature is one of the best out there, and if you go with the whole suite of plugins (Thrive Themes membership), you’ll get a wide variety of tools at a super low price.

But Thrive Architect is a WordPress page builder, not a sales funnel software per se. 

This means you will need to be at least a little tech-savvy to connect all the pieces of the puzzle once you’ve built your pages. This might scare off some of the absolute beginners out there. 

Key Features

  • Instant drag-and-drop page editing
  • Over 300 pre-built page templates
  • Conversion-focused elements (buttons, countdown timers, etc.)
  • Page A/B testing
  • Fully mobile-responsive 
  • Real-time preview of pages on different screen sizes
  • Dynamic animations and actions
  • Great ‘native’ integrations


  • Extremely intuitive backend and UI
  • Customization options for pages are virtually endless
  • Great pre-made page templates you can combine into funnels
  • Endless list of integrations
  • Constantly updated
  • Great knowledge-base (“Thrive University”)
  • Excellent support
  • Super-competitive pricing


  • Creating a fully functioning funnel will require a little learning beforehand on how to connect all the moving parts together.
  • Some templates look a little dated 
  • A few glitches here and there


Thrive Architect can be bought as a standalone product or as part of a “Thrive Membership”, which includes the full suite of Thrive’s products and plugins.

The “Thrive Themes Membership” package is $19/month (paid annually).

Best Sales Funnel Builders - Thrive Architect
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You have two options to purchase Thrive Architect as a standalone product. 

Single Licence: $67/one time. Use on max 1 website. Full set of features.

5 Licence Pack: $97/one time. Use on max 5 websites. Full set of features. 

Best Marketing Suite For WordPress Users