This is a complete guide to the best landing page builder software tools in 2023.
How do you even choose the perfect landing page tool when Leadpages, Instapage, Unbounce, and ClickFunnels are on every marketer’s lips?
I’ll simplify the process and help you make the right decision for you.
In this in-depth guide on the best landing page builders you’ll learn:
- What the best landing page tools are
- What makes a great landing page builder
- How to not waste money on another ‘fancy’ tool
- And lots more…
So if you’re ready to go “all in” and build high-converting landing pages, this guide is for you.
Let’s dive right in.
What Are The Best Landing Page Builders?
Here are my top picks for the best landing page builders for 2023:
Alright, let’s dive right in. Here are the best landing page software and builders out there.
1. Leadpages
The best landing page builder for beginners
Leadpages is a powerful landing page builder, which provides many free and paid templates.
You can sort by industry or conversion rate to find the best one for your business.
While there’s a lot of flexibility in using Leadpages, it is important to know what you’re doing and where you’re going.
Most of the free templates are fairly basic and leave little room for customization. While you can alter text and images, the layout and appearance of the page won’t be as flexible.
The Leadpages platform is packed with great features. You can even sign up for a 14-day free trial and use the system for free until you’re satisfied with your results.
Key Features
- Publish unlimited, professional looking landing pages
- Integrate with third-party software easily
- Choose from over 160 high-converting templates
- A rich built-in analytics
- Run A/B split tests to validate campaigns
- Activate unlimited pop-ups and alerts
Pros
- Get access to Rapid Load Speed for your landing pages
- Easily create a landing page with the intuitive drag-and-drop interface
- Add videos and images via the multimedia embed tool
- Track landing page performance with built-in analytics
Cons
- Leadpages is a bit pricy (compared to other tools)
- The Standard plan doesn’t allow for follow-up trigger links
- There are no follow-up trigger links for the Standard plan
Pricing
Leadpages offers two distinct plans:
- Standard: It costs $49/month. Build 1 website, design landing pages, get free hosting, access templates, etc.
- Pro: This plan is for businesses that want to build up to 3 sites, create landing pages, Pop-ups, Alerts, and get every other feature included in Standard.
Leadpages is a great landing page builder that helps business market with their top lead generation tools.
2. Instapage
The best landing page builder to optimize conversions
Instapage is landing page software that makes it easy to create a custom landing page quickly and easily. Its drag and drop functionality makes it easy to create a professional-looking page.
Instapage lets you design a landing page in a few clicks. It offers free and paid templates that can be customized to suit your business’s needs.
The templates are customizable, so you can choose a look and feel that is right for your business.
You can even save your own sections as Instablocks and use them across several landing pages.
The flexibility of Instapage makes it a great choice for agencies. Its pricing model is also competitive with other landing page builder tools.
Key Features
- A huge collection of easy-to-use templates available
- Pick from the royalty-free image asset
- Run a comprehensive A/B test
- Design landing page forms that convert
- Easily integrate with third-party software
Pros
- Instapage is easy to use, with instructions on how to customize templates
- Quickly build a landing page with the drag and drop feature
- Leverage Global Blocks to speed up page creation.
Cons
- Getting adding features with custom code is hard
- It’s expensive compared to some other tools
- Not all the templates are 100% mobile responsive
Pricing
Instapage has 2 plans:
- Building: This plan provides everything you need to build and optimize experiences on your landing page. It costs $299/month (or $199/month if paid annually).
- Converting: This plan is ideal for businesses that want to boost ROAS, lower CPC, increase conversions, heat maps, and more. It’s a custom pricing — based on your needs.
Instapage is powerful landing page software that makes it easy to create a custom landing page quickly and easily.
3. Unbounce
The best landing page software for online advertisers
Unbounce an all-in-one marketing software that helps you build a professional-looking landing page for your business.
You can select from 840+ fonts, and you can use them to create a unique design that will stand out in the eyes of your audience.
No longer will you have to stick with boring text, and you can easily add videos, widgets, and more.
With more than 180 templates to choose from, you can also customize your page to reflect your brand and your products or services.
Unbounce offers a wide variety of templates, including responsive and retina-friendly. Unlike other landing page builders, it also provides CTA features such as opt-in forms.
Because Unbounce is a WYSIWYG (What You See Is What You Get) builder, you can customize the design to match your brand’s look and feel.
Key Features
- Easy to use drag and drop smart builder
- Loads of mobile-responsive templates
- Get access to Pop-ups and Sticky Bars
- Publish landing pages on your custom domain
Pros
- Build a high-converting landing page instantly using AI
- Quick access to Conversion Intelligence features
- Run comprehensive A/B tests
Cons
- Squeeze pages are limited
- It takes some learning curve to understand the AI
- The reporting dashboard can be more user-friendly
Pricing
Unbounce has two categories of plans: Smart Builder+ and Smart Copy.
If you’re interested in just the landing page features, the Smart Builder Should be your focus. Here’s a breakdown:
- Launch: Get started with promoting your brand online using landing pages. It costs $90/month (or $81/month if paid annually). Start with 1 domain, 500 conversions, 20,000 visitors.
- Optimize: Achieve more with a $135/month plan (or $122/month if paid annually). Get up to 1,000 conversions, 5 domains, 30,000 visitors, etc.
- Accelerate: If you need big-time bandwidth, go with this plan. Pricing starts at $225/month (or $203/month if paid annually). Get up to 10 domains, 50,000 visitors, 2,500 conversions, and everything included in the Optimize plan.
Unbounce is a popular landing page platform helps users design high-converting landing pages for SaaS businesses, eCommerce sites, and agencies.
4. ClickFunnels
The best easy-to-use sales funnel builder
ClickFunnels is one of the most popular software for creating sales funnels. It’s easy to use and incorporates many useful features that will help you increase conversions.
It is very easy to customize a landing page and track key metrics. In addition, ClickFunnels also includes its own email service provider.
This means that you can easily integrate the software into your email marketing campaign.
The ClickFunnels landing page builder comes with over 100 templates. Its selection is endless. It offers a large number of stock photos and fonts. You can also add widgets like countdown timers, CTA buttons, and videos.
Key Features
- Quickly build the best converting sales funnels
- Email and Facebook Marketing integrated
- Build your landing pages with drag and drop editor
- Get 1 Click Upsells with the Smart Shopping Cart feature
Pros
- Easily generate and track your leads
- Easy to use drag and drop editor
- Gain access to rich marketing resources
- Set up your sales funnel quickly
Cons
- Email marketing tools not available in all plans
- Clickfunnels is expensive
- More integrations with other apps would be nice.
Pricing
Clickfunnels has 2 pricing plans:
- Click funnels: This is the standard plan. You can create up to 100 pages using the drag and drop editor, choose from the templates, share funnels, and add 3 payment gateways. Pricing starts at $97/month.
- Click funnels Platinum: This plan costs $297/month. You get unlimited funnels, share funnels with others, create unlimited landing pages, add 9 payment gateways, and everything included in the standard plan.
ClickFunnels is a popular all-in-one sales funnel and marketing platform. It gives you everything you need to market, sell, and deliver your products and services online – without having to hire or rely on a tech team.
5. Kartra
Powerful all-in-one landing page builder and marketing suite
Kartra is a full suite of marketing software. A landing page builder is a necessary part of marketing online, and Kartra is a good option.
It is easy to use and offers dozens of different templates for you to choose from.
Each template has its own unique components and allows you to easily customize it. Creating a page with the Kartra landing page builder is a breeze.
The editor sidebar of the Kartra landing page builder allows you to drag and drop components onto your pages. Once you’ve created your page, you can publish it on the Kartra website or on your own domain.
Key Features
- 100s of pre-designed templates
- A drag and drop page builder
- Kartra Leads lets you organize your leads
- Build a simple or multi-page funnel flow
- Get customer feedback via Kartra Surveys & Quizzes
Pros
- Set up your landing page quickly
- An intuitive drag and drop editor
- Manage your entire campaign with the all-in-one features
- Create a sales funnel for your business
Cons
- It requires a learning curve
- The user interface isn’t so friendly
- It’s hard to pull leads from Kartra onto another CRM tool.
Pricing
Here are the Kartra pricing plans:
- Starter: This starter plan costs $99/month. You can create and host 100 pages, 2,500 leads, 1 custom domain, and host up to 50 videos.
- Silver: This plan comes at $199/month and comes with 5 custom domains, unlimited pages, unlimited videos, up to 25,000 leads, and all features in Silver.
- Gold: It costs $299/month. All the features in the Silver plan, plus unlimited membership sites, unlimited bandwidth.
- Platinum: Get all the features in Gold and a lot more. Pricing starts at $499/month.
Kartra is an all-round marketing software platform that simplifies every aspect of your online business.
6. Thrive Architect
The best landing page builder for WordPress users
Thrive Architect is an intuitive landing page builder with an intuitive interface. If you’re a WordPress user, this might be your missing puzzle.
The platform allows you to create custom layouts and fill them with elements that are optimized for conversion.
Most elements are designed to convert visitors to sales or leads.
The tool has inline text editing, which means you can tweak your layouts to suit your brand colors. After you’ve set up your new page, it’s time to customize it!
You can build custom landing pages, or use a ready-made template. The editor shows your changes immediately.
Thrive’s free plan allows you to build multiple pages simultaneously. It also includes a number of templates, which you can customize to fit your business’s style.
Key Features
- Build gorgeous pages fast with drag and drop editor
- Choose from 300+ smart landing page templates
- Boost conversions with pre-built elements (e.g., countdown timer)
- Create high-converting webinar and product launch pages
- Customize your website, no coding is required
Pros
- Visually create a landing page on WordPress
- Choose a pre-designed template and customize
- Included Pop-up engine
- Access to advanced marketing features
- Thrive Architect supports every WordPress theme
Cons
- The functionality is limited to WordPress only
- Some of the post-editing tools are hidden
- It requires a bit of a learning curve
Pricing
With a one-time yearly payment of $228, you gain access to the Thrive Suite by Thrive Themes, which includes Thrive Leads, Thrive Optimize, Thrive Automator, Thrive Apprentice, Thrive Quizzes, and Thrive Architect, which is the drag and drop landing page builder.
The Thrive Suite by Thrive Themes provide premium WordPress tools for business builders and startups. Create awesome websites, build landing pages, and make your business thrive!
7. Elementor
The best landing page tool for those who don’t code
Elementor is a drag-and-drop visual page builder for WordPress. It’s highly recommended for those who don’t know how to code.
The tool allows you to design engaging landing pages from within your WordPress editor.
This is a great feature if you want your page to appear exactly the way you want it to.
While you’ll still need a good design eye and a general knowledge of landing page elements to use this tool, it will take a lot of the guesswork out of designing your pages.
The main advantage of Elementor is that it’s free. This means that you can start building your pages as soon as you’re ready. There are no coding skills required, which makes it an excellent choice for beginners.
Key Features
- An intuitive drag and drop editor
- Choose from 90+ widgets and design custom pages
- Create a full-blown website for your brand
- A rich resource of 330+ tutorials, courses, Webinars, etc.
- Integrate Elementor with third-party apps
Pros
- Create a visually-appealing website on WordPress
- Choose a stunning template, customize, and publish
- Elementor is compatible with most themes
Cons
- Beginners to WordPress may find it a bit hard to navigate
- Some of the templates take time to load fully
Pricing
- Essential: This basic plan is for 1 website, access to theme builder, drag and drop editor, etc. Pricing begins at $49/year.
- Expert: It costs $199/year. Build up to 25 sites, 60+ Pro Website kits, premium support, etc.
- Studio: A $499/month plan. Build up to 100 websites, theme builder, drag and drop, etc.
- Agency: Build 1000 websites, and get all the features in the Studio plan. Pricing starts at $999/year.
Elementor is an easy to use page builder for WordPress, the same “building blocks” approach as most of the other page builders out there.
8. Kadence Theme
The best landing page builder for WordPress Gutenberg
Kadence Theme is useful for creating custom pages. I have used it on the Navidm.com website and I love it. It’s mobile responsive and fast. With this theme, you can build a stunning landing page for your business using WordPress.
You can use Kadence Blocks to build a custom header, and footer, and much more.
The ‘Kadence Blocks,’ an add-on plugin can make your landing page look amazing. And you can even customize the content with the ‘Row layout’.
You can customize the Kadence theme using the ‘Kadence Blocks’ add-on plugin.
This allows you to customize and modify the look of your landing page. In addition, it works well with Gutenberg and other popular page builders.
Key Features
- Quickly design your site using a starter template
- Kadence Blocks lets you customize your content and pages
- Use plugins to add extra functionality to your pages
- Get access to premium support
Pros
- Use the free version to design basic landing pages
- Easily control page layout with Kadence Blocks
- Launch your landing page quickly with a starter template
- Kadence Theme is insanely fast
Cons
- Too many plugins to install at once
- It has learning curve if no previous experience with WordPress
Pricing
- Essential Bundle ($129/year): Build dynamic WordPress sites with unlimited pages, access to Kadence Blocks Pro, Kadence Theme Pro, etc.
- Full Bundle ($199/year): Build websites with complete tools, Pro Starter Templates, Kadence Cloud, plus every feature in the Essential Bundle.
You can also get a lifetime full bundle for just $649 one-time payment. This deal includes everything in the full bundle, as well as lifetime support and updates, plus get all Kadence future products. This is the deal I bought personally.
